Long gone are the days when social media channels were just a source of entertainment. Over the past few years, social media has emerged as a powerful tool for healthcare businesses to enhance their brand image and conversion rates.
Here’s how social media can help preserve customer loyalty and attract new clients to your brand.
Share Valuable Information
Social media is an excellent way to keep your customers informed about emerging healthcare crises. For instance, during the ongoing Covid-19 pandemic, Facebook has served as an excellent platform for propagating information about precautions and vaccinations. You can also keep your healthcare brand in the loop by sharing important news about Covid-19.
Live Updates During Procedures
Another great way you can use social media channels for marketing is by providing live updates from your clinic. For example, you can use the “Live” feature on Instagram to share up-to-date information during a particular procedure with fellow doctors or curious prospective customers.
Did you know that as of 2021, around 4 billion people are active on various social media platforms?
Foster Relations with Clients
Social media is an effective tool to curate personal ties with your customers. For instance, if you want to deliver the impression that you care about the well-being of your customers, reply to them on your social media posts. This way, you can develop long-term relationships with your clients. Furthermore, it would be best if you also answered their questions to keep them engaged.
Build a Narrative Around Your Brand
The healthcare industry is flooded with healthcare brands. The only way you can make your business stand out in the crowd is to weave a fascinating narrative around it. Social media enables you to develop a unique story around your brand and make it memorable for potential customers.
“Marketing is no longer about the stuff that you make, but about the stories you tell.” –Seth Godin, Bestselling Author, and Blogger
Recruit the Best Talent
Your healthcare business is more likely to succeed if your employees’ goals are aligned with your brand vision. Social media provides you a fantastic opportunity to connect with potential recruits and hire the best among them.
Counter Incorrect Information
Social media helps propagate information quickly to a larger audience. And it’s indeed a great way to share fact-based and valuable information. However, unfortunately, the same tools can be used to spread false information. This is where your healthcare brand can boost its image. If you see a post containing inaccurate information, you can debunk it by citing credible sources. This will surely enhance your brand image as a professional and reliable entity.
73% of digital marketers believe that their social media marketing efforts have been effective for their brand.
All in All
In a nutshell, social media is a highly effective digital marketing tool to increase your healthcare brand’s awareness and cultivate personal ties with potential clients. It also allows you to reach untapped markets and attract more customers to your healthcare business.