How To Create Great Social Media Content For Your Dental Practice
Introduction
Social media is a powerful tool for marketing your dental practice. It’s also a great way to connect with patients and generate leads, but many dentists aren’t using social media in the best way possible. If you want more people to notice and follow your dental practice online, it’s important that you do more than just post about new services and procedures every now and then. Instead, you should be regularly posting content that appeals to your target audience. In this post, we’ll show you how to create great social media content for your practice—from sharing behind-the-scenes photos and videos all the way through being responsive when people reach out to ask questions or leave comments on their favorite posts!
Post content regularly
If you’ve got a dental practice, and you want to use social media to build your business, then it’s important that you post regularly. Posting on Facebook, Instagram and Twitter is only going to work if people know when and what you are posting about. That means regular posts from your practice at least once a day – ideally more often than that.
Use different types of content for each platform – whether it’s photos or videos – but don’t just stick with one type of content for all platforms. This will help keep the audience interested in what they are reading/seeing!
Finally – make sure that whatever type of post you’re sharing has been approved by the relevant social media team members so that nothing goes wrong later down the line…
Use relevant hashtags
- Hashtags are a great way to increase your reach. It helps if you’re in the right group (i.e., one that might actually want to see your business’ content).
- Don’t use too many hashtags—roughly 3-5 is optimal.
- Don’t use irrelevant hashtags, as they’ll dilute your message and turn off potential customers by making it seem like you’re spamming them with unrelated content (which you should never do!).
Share behind-the-scenes photos and videos
- Share behind-scenes photos and videos
- Post photos of your employees
- Post photos of the office
- Post photos of the team
- Use video to show what it’s like to work at your practice
Humanize your practice
The first step to creating great social media content is to humanize your practice. This can be done through the words you use, photos of your staff, photos of your patients, photos of your office and even photos of the community that surrounds you. You want people who are seeing this content to feel connected to you and understand what makes you unique as a business.
The second thing is using visuals with captions so it’s something that stands out visually but also has some text on it that gives more information about what they’re looking at or why they should care about it.
Be responsive
Be responsive.
Respond to comments and questions. Reply to comments within 24 hours, and answer questions within 48 hours. If you don’t know the answer, then say so—and be sure to do so in a way that doesn’t make it seem like you don’t care or are avoiding the question. For example: “I’m sorry I couldn’t get back with an answer sooner—we’ve had a lot going on here at [dental practice name]. We’re working hard to find out what’s causing this!” And if someone has something nice or helpful to say? Say thank you!
Make your social media presence interesting and personalized.
- Make your social media presence interesting and personalized.
- Use personal photos and videos of your dental practice’s staff, patients, and services to help build trust with new patients by showing what they’re going to get when they come in for a visit.
- Use humor on social media posts as long as it fits the tone of your brand—anything too over-the-top or mean will turn off customers instead of attracting them to you!
- Share your unique perspective on whatever is happening in dentistry at the time—whether it’s news about an industry conference or a hot topic like the opioid epidemic currently sweeping across America (ahem). You never know where one post might take you!
Conclusion
Social media is a great way to interact with your patients and clients, and it can be an important part of your marketing strategy. It’s also something you may not be sure how to do, but keeping these tips in mind will help you create more interesting content for your audience.