Proven Strategies to Maximize Revenue, Market Share and Improve Patient Loyalty: A blog about healthcare and marketing strategies to increase patient loyalty.
Introduction
In today’s highly competitive healthcare market, clinics and hospitals need to differentiate themselves in order to attract and retain patients. This means finding ways to stand out from competitors and provide more value than they do. One way that clinics can accomplish this is by increasing patient loyalty. While the question of “What is patient loyalty?” may be debatable, there are certain indicators of a loyal patient base: high volume of repeat customers, referrals from other patients or physicians, purchase frequency over time and brand equity as measured through consumer surveys. When your practice achieves these levels of patient loyalty, it will enjoy increased revenue as well as market share over time—two key goals for any medical practice looking to grow its footprint within its community
Patients demand convenience.
Your patients can be your best ambassadors. But only if you create an environment that makes them feel appreciated and understood.
In order to improve patient loyalty, healthcare organizations should focus on the following:
- Include patients in their own care: It’s important for your organization to set up a clear mechanism through which patients can share their concerns with each other and with staff members who are responsible for their care. This will help ensure that patients are heard by those who have the power to make changes at the local level.
- Make appointments more accessible: According to a recent study by Accenture Research Institute (ARI), 77 percent of consumers believe that scheduling appointments online should be an option at every doctor’s office or hospital within a 10-mile radius of their home or work location. In addition, 45 percent would use this feature if it were available today! It’s important therefore that physicians consider how best they can provide convenient access options such as these so as not only keep up but even exceed customer expectations; otherwise they risk losing valuable business opportunities while also potentially turning off new potential customers entirely due simply because they didn’t find what they wanted when searching around online before deciding whereto go for care. This is why it’s crucial that doctors and hospitals invest in a mobile-friendly website which can be accessed from any device, including tablets, smartphones and laptops.
Patients are more loyal to hospitals with high patient satisfaction scores.
The most important factor in all of this is that patients are more loyal to hospitals with high patient satisfaction scores. Patients want to know that their healthcare provider cares about them and that they are not just numbers on a chart. They want to feel like the care they receive is personalized, as well as being listened to by the people who are treating them. They want to feel like their healthcare provider has their best interests at heart while they’re under their care or treatment plan, because patients value relationships and trust in medical professionals above all else.
In short: Patients aren’t just customers—they’re people who deserve respect and understanding when seeking medical treatment!
Promote conditions and services to target specific audiences.
Marketing and advertising are great ways to promote your business, but it can be difficult to know which tactics will work for you. The key is figuring out who your audience is and what they want. Once you know this, you can design an effective marketing strategy that speaks directly to them.
In healthcare marketing, one way of targeting specific audiences is by promoting conditions or services that are relevant to those audiences’ needs. If everyone goes in for annual flu shots, then targeting patients who have been vaccinated could help increase patient loyalty and improve revenue by increasing the number of people who buy their immunizations from you instead of somewhere else.
When promoting conditions or services that target specific groups of people (like children who need vaccinations), consider also targeting those likely candidates: pediatricians’ offices might advertise flu shots at local schools where parents drop off their kids; women’s health clinics might advertise discounted birth control options during National Women’s Health Week; hospital radiology departments could offer mammography screenings during Breast Cancer Awareness Month or offer free screenings at nearby community centers so women with limited access do not feel left out from all their peers getting checked annually—all things considered equal!
Patients want value-based healthcare.
Patients want value-based health care, and you can provide it!
Patients want to know what they’re getting for their money. They want to know that their doctor is making the right decisions for them. And most importantly, patients want to know that they are getting the best care possible.
Be present on social media and be responsive to patients.
Social media is the perfect way to engage patients and prospects, answer questions, share information about your services, promote your organization and communicate with staff.
- Provide valuable content. Social media users want to learn something new or be entertained by posts that are relevant to them. Create content that helps them understand how you can help them solve their problems or meet their needs.
- Answer questions quickly and thoroughly. If someone has a question about something related to your business, respond quickly so they don’t have time to forget about it — let alone go elsewhere for an answer! Be sure that all of your responses are clear, concise and helpful so people know exactly what they need from you next time around (if at all).
Don’t just say you care—show it by following up with patients.
The average American spends more than $13,000 per year on healthcare (and that’s not including the cost of out-of-pocket expenses). With these high costs and widespread industry change, it’s more important than ever to make sure your patients are getting the best care possible.
One way you can do this is by following up with patients who have recently been discharged from your facility—and another is by following up with them after a procedure or test. While there are many reasons why this might be beneficial (including improving patient satisfaction, increasing loyalty, building trust), one thing remains clear: it helps you stay on top of what matters most.
How? By making sure they get the best care possible while they’re still in your facility—and after they leave it as well.
When patients feel like they are getting the best care possible, they are more likely to have a positive experience in your office. And when that happens, patients will be more likely to refer their friends and family members.
Foster patient loyalty in your staff.
Fostering loyalty in your staff is an important part of improving patient loyalty. The best way to do this is through education and encouragement. Tell them about the importance of patient loyalty, and encourage them to interact with patients and ask for feedback on their experience. You should also make it clear that you’ll be following up with patients after they leave, so your staff can do the same. When patients see how much you care about what they think, they’re more likely to come back or recommend you to their friends and family members.
Use these strategies to become more successful at improving patient loyalty, increasing revenue, and boosting market share.
Use these strategies to become more successful at improving patient loyalty, increasing revenue and boosting market share.
- Involve patients in the decision-making process by asking them what they would like to see change in their care. This will help you understand what’s important to them, and how best you can serve those needs.
- Ask for feedback on your service standards regularly so that you can keep up with industry trends and better meet your customers’ needs.
- Look for opportunities to make a difference by offering something that no other provider offers in the community (such as a new treatment option). This will help differentiate yourself from competitors who may be offering similar services/products but not as well executed or with greater expertise behind them than yours are capable of providing right now!
Conclusion
Patient loyalty is a key part of the healthcare industry’s future. To be successful, you need to focus on providing the best possible care for your patients and making it easy for them to access that care. Using these strategies can help you do just that!