Digital Marketing Facts That You Should Know
- Google gets more than 77,000 searches every second (Internet Live Stats)
- There are 3.2 billion social media users every day (Emarsys)
- An average of 142 minutes is spent on social media (Global World Index)
- At least 96% of the population owns a mobile phone (Pew Research Centre)
These facts establish the importance and the need for digital marketing, social media promotion, mobile optimization, and other methods to reach your targeted audience.
The first impression of your website is everything that determines whether a visitor will proceed further or never return. The bright side of digital marketing that separates it from traditional methods is that you have analytic tools available for monitoring.
Once you have spent hours putting your best efforts into establishing a social media strategy, you have to monitor all these metrics to determine the performance.
We not only have the right Facebook marketing strategies to help you grow your business. We monitor and report the trending analytics so that you and use that to gain the upper hand against the competition.
MDS offers various analytics in its Facebook and digital marketing report that includes:
Website Response Analysis
Our experts analyze the page speed, aesthetics, and other on-page factors to give you a breakdown of areas that need improvement. Whether your site is optimized according to SEO standards or needs more loading speed in mobile devices, the report will tell you about it.
If you prefer using video marketing tools to promote your website or business, you need to ensure its reliability and conciseness.
Video analysis allows you to shape the video covering all the necessary aspects without deviating from the original idea. Having videos on social media or your website gives you a competitive advantage over others, so you need them to be as best and explanatory as possible.
- Facebook Pixel is a code that you place on your website, and it allows tracking of data. You can use that data to shape Facebook ads, optimize them and strategize according to a targeted audience
- Google Ads pixel is a simple tool to reach a targeted audience using creative images and texts.
- Analytics Pixel is a popular digital analysis tool that Google gives for free and must be integrated into your website. It gives you insights into shaping a successful strategy through analysis.
Call To Action
Call to Action or CTA is a valuable button that helps direct the user’s attention towards a decision. CTA can be the company name, user name, phone number, or email address. It all depends on the creativity to attract a client’s decision. Carefully placed CTA is a must in every website.
Google Tag Manager
Google Tag Manager is a valuable tool that allows you to manage and deploy marketing tags, snippets, and meta details. This tool will enable you to deploy the tracking codes and meta details in mobile or desktop websites without changing a code.
Social Media Analysis
Social Media analysis is about having an active profile for customers and followers to find. Social media allows you to locally, regionally, nationally, and internationally target clients based on demographic settings. You can design your campaigns based on preferences by target audience and understand their characteristics.
Social media platforms such as Instagram, Pinterest, Facebook and YouTube, each have their set of requirements that you have to meet. Social media analysis helps you determine whether you fall under these rules and do not deviate from them in risking your campaign.
Webmaster tools is a free tool offered by Google and is essential for effective SEO. It gives you crucial insights about SEO, such as crawler activity, keywords, errors, etc., for better ranking.
Google Markup Schema
Markup Schema helps businesses get a better SEO with advanced level techniques. Schema helps websites provide specific information before they search for the query and drastically improves CTA results.
Yelp Business Listing
Yelp is another popular listing platform for businesses to use that gets them the right audience and business results. Careful placement of Yelp listings is essential if you want customers directed towards your business website.
SSL certificate is an integral part of ensuring security for visitors as well as site owners. SSL encrypts the site data that is transmitted that increases customer trust, and gives the business better chances of rankings. Your website will have a padlock displayed in the address bar that will show it encrypts every bit of data accessed.