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Healthcare Social Media Marketing
Now more than ever, social media marketing is essential for dental and medical practices. It offers the opportunity to directly engage both potential and existing patients so that your practice can grow.
However, creating and sustaining a strong social media presence may be challenging, confusing, or time-consuming. That’s why you need to leave it to experts like us!
Medical Digital Solutions Is A Leading Specialized Healthcare Marketing Agency
We can create a tailor-made social media strategy that grows your online impact by helping you reach the right audience in the right manner at the right time
Does My Practice Really Need Social Media Management?
Hear it loud and clear – YES!
Social media is an integral part of our society now. It is the main mode of communication for the majority of people. We all use it to stay connected with friends and family, keep upbeat with the latest news and current affairs, and help decide where and how to spend money. You’d be surprised to hear that a staggering 95% of adults today follow brands through social media. It’s like they are waiting to hear from you. So, it all comes down to this question – are you providing them with the content that they want to see?
If you make sure that you do, your medical practice will reap benefits. Still not convinced? Let us tell you some more reasons why your dental or medical practice should maintain an active, strong social media presence.
- Different social media platforms maintain their position at the top of all search results. If you want to see this for yourself, search for your favorite brand online. Almost 100% of the time, its Facebook page will come up on top on the first page. Facebook is a major source of SEO.
- No matter what your target demographic is, your patients will be on social media. Are you looking to reach out to new, local patients? Make sure that you are not only present on social media platforms, but are also active on them. All you need to figure out is which platforms are best for you and what content you should be delivering on them.
- Patients are increasingly interested in interacting with their providers, and social media makes the task extremely easy. This connection is essential for developing a trust relationship, which is crucial if you are a healthcare brand.
- It enables you to get new patients without having to make them physically visit your office first.
Proof That Social Media Works
72
72% of all internet users are active social media users. (Source CDW)
31
31% of healthcare professionals utlize social media for their professional netwroking. (source: MedTechMedia)
81
81% of hospitals said service lines expressed an interest in participating in the hospital’s social media strategy. (Source AFIA)
90
90% of respondents between the ages of 18 and 24 said that they would trust medical information shared by others on their social media networks. (source: Search Engine Watch)
60
60% of social media users are the most likely to trust social media posts and activity by doctors over any other group. (source: Infographics Archive)
54
54% of patients are very comfortable with their healthcare providers seeking advice from online communities to better treat their conditions. (source: Mediabistro)
62
60% of doctors say social media improves the quality of care delivered to patients. (source: Demi & Cooper Advertising and DC Interactive Group)
41
41% of individuals reported that social media may have an impact on their choice of a specific hospital, doctor, or medical facility. (source: Demi & Cooper Advertising and DC Interactive Group)
Social Media Marketing is Great for Your Healthcare Brand
Through social media campaigns, you can specifically target the audience that you want. The experts at Medical Digital Solutions develop baseline data to figure out which social media platforms can provide you with the least cost per lead and the highest ROI on ad spend. We also help you strategize, execute and track paid social media campaigns on several platforms, including:
Facebook Advertising
Facebook advertising campaigns let you display your ads for maximum levels of audience engagement. You can boost your audience engagement by including both photos and text in your advertisement. Through Facebook, it is easy to target your audience based on demographics, interests, and geography. You can do this while deciding how much you want to pay per click.
This platform alone has more than 900 million users who spend more than 700 billion minutes on the site every month. This makes it easy to understand why social media, and Facebook, in particular, is an essential place for your online advertisement. It is a great platform for your patients and clients to get to know you better.
Twitter Advertising
On this platform, you can select your campaign’s objective. This includes the likes of followers, tweet engagements (retweets, favorites, replies), app installs or engagements, website clicks, or even leads. You will only be charged when the specified action takes place. Twitter also lets you have a maximum daily budget and maximum cost per action.
LinkedIn Advertising
LinkedIn is a great platform for engaging with a greater number of B2B customers. 4 out of 5 LinkedIn members use the platform for making business decisions. Its members also have double the buying power as compared to those of other social media platforms. LinkedIn ads also have two paying options: cost per mille (cost per 1000 impressions) and cost per click.
And More
Medical Digital Solutions can also assist you in testing ads for more platforms like Pinterest, Houzz, Nextdoor, and more. The healthcare industry is highly competitive, and we have found that sometimes the typical cost per interaction can be cheaper than even Google Ads or Bing Ads!
Youtube Advertising
YouTube is another popular social media platform that is perfect for sharing videos. Being the 2nd largest search engine in the world, it boasts a larger adult audience than any cable network. YouTube ads fare better than television ads because a YouTube marketing campaign allows you to target specific audiences. It is also easy to advertise on
Instagram Marketing
Instagram marketing is carried out through the Facebook ad platform. If your healthcare business involves visual services or products, then this is a platform that you must use. Instagram is the 2nd most popular social media platform in the world, and 74% of its users are daily users. It allows you to target your audience based on demographics, interests, and geography.
Medical Digital Solutions can help you revolutionize your digital marketing strategy, regardless of the size of your business
Increase referral traffic to your website from your social media platforms
Drive enhanced engagement on both boosted and organic posts
Drive more conversions through adaptive buyer-stage marketing
Create a strong follower base of returning customers
Gather essential data like contact details from prospective and existing customers.
Ready to stand out from your competition, create brand credibility. awareness, loyalty and trust all at the same time
MDS will help you transform your vision into reality and achieve the ROI your marketing department is looking for.
Social Media
Over the years MDS has been working towards effectively utilizing social media to engage patients and visitors on our website. We help you move away from the conventional marketing tactics and move to more effective marketing techniques. We employ the most effective tool of this day and age- that most patients make use of- social media. Today, patients heavily rely on the information provided to them via social media that influences their choice of physicians and hospitals. They make informed decisions based on the information they acquire over social media regarding these facilities in the healthcare field. They use social media to post reviews or comments which either endorse or possibly discourage others from selecting that type of healthcare in the future. Thus, we acknowledge how imperative it is for providers to be active on social media. Don’t worry, we are here to take care of that for you. We will provide accurate information, connect with patients and implement advertising schemes where applicable.
MDS recognizes the power of social media as it provides tools to disseminate information, to debate healthcare policy and practice issues, to promote health behaviors, to interact with people, to inform and engage with patients, students, and healthcare professionals. We use social media to potentially build communication and a professional network between patients and healthcare facilities. We will help you make use of this space to spread awareness about new medical discoveries and general information pertaining healthcare.
You simply have to allow us to take charge and your work is essentially done. You can now educate communities and build better association with patients by availing our services.
What's Our Social Media Advertising Process Like?
We offer social media advertising for different social media platforms. Our process is simple and guarantees speedy results. It involves generating sales and targeted leads for your business, and does not require long-lead times or huge budgets.
The Breakdown of Our Social Media Advertising Process
Our process for Facebook is aligned with our overall marketing approach:
RESEARCH . DESIGN . CREATE . TEST . UPGRADE . REPEAT
We know that it is impossible to optimize what you can’t measure and track. We always emphasize on generating better data to improve our results.
Complete A Competitor Analysis
- A comprehensive market analysis of your industry and service areas
- Identify local competitors who are performing better than you in terms of how many patients they engage
- In-depth strategy sessions to understand your exact target market
- Integrate with a content marketing strategy to assess messaging and content that guarantees better results
Develop Engaging Organic Social Campaigns
- Research and analyze content that drives high engagement with your target audience
- Create imagery and copy for high-performing social ads
- Schedule and post regular posts
- Monitor interaction and engagement
Track Your Social Campaigns
- Track your leads and click-through-rate
- Track your engagement rates
- Track your reach and audience
- Track your ROI on every paid social campaign
Manage Your Paid and Organic Social Campaign
- Split-testing ad copy
- Create custom audiences that target your brand and company perfectly
- Monitor interaction and engagement from the customer base
- Manage and tweak parameters for each campaign
- Monitor leads, sales and engagement from campaigns
- Build your audience on the relevant social channel
- Improve paid social ads and handle reporting
Boost Your Efforts with Website Integration
- Install social widgets on the website
- Use optional website social feed
- Add social buttons like “Pin This” or “Share on Facebook” to your website content
- And more!
We Bring the Audience to You!
The internet has become a platform that facilitates each and every person in gaining rapid access to information on medical conditions and recommended treatment plans. Thus, you need to make optimal use of this space as it is not just a hub of information, but serves as an effective medium through which you can market your healthcare services.
Promoting your healthcare organization on social media is a cost-effective marketing strategy that will help you rank on a higher level in the leading medical service providers charts. The effectiveness of Social media marketing is warranted because it has produced the desired results over time.
The only thing left for you to do is to connect with the most prominent digital service provider for healthcare sector at your earliest convenience. Reach out to us so we can help you materialize a journey that will drive your organization to ultimate success!
