Facebook Marketing For The Healthcare Industry
All the hospitals ‘you’ve been to or heard of have an online presence on Facebook. ‘It’s not only the digital boom that should be thanked but also people driving healthcare brands to better places to connect with their patients efficiently.
41% of people say that social media affects their choice of a specific doctor or hospital.
Believe it or not, but Facebook is a blessing in disguise for all the healthcare industries. If you are looking to spend less with a better return on investment than the traditional marketing methods, then Facebook advertising is perhaps the best tool you have available. Healthcare Insight, in its State of Healthcare Content Marketing Report 2017, states that around 75% of healthcare marketers use social media advertisement.
2 out of 4 people have a Facebook account, and ‘that’s a lot of patients – think about the possibilities and connections.
2.6 billion people are using Facebook each month. Imagine the incredible opportunities as a healthcare specialist to reach new heights. Facebook is like a dream come true for someone who is looking for a large audience.
Why is Facebook The Preferred Method of Marketing for The Healthcare Industry?
There are around 200 social networking websites, and some people would not even recognise the name of 190 of them. Fortunately for you, it is the shortlist of recognisable social media sites that are important to healthcare marketing.
Facebook, the undisputed leader of the social media pack, has around 700 million registered monthly users. Yes, it’ ‘s amazing but more important than its size; Facebook is becoming a primary resource for individuals looking for healthcare information and assistance.
How Can Facebook Advertising Empower Your Healthcare Brand
In this technologically and digitally advanced era, there are more and more ways surfacing through which you can expand your healthcare practice. However, if your medical facility is not making optimum use of the powerful social media channels, then you will fall behind in the race where all fellow competitors are running. If you want to carve a name for yourself in the industry, it’s imperative that you’re utilizing Facebook to your advantage and advertising your organization there.
Facebook advertising can do wonders for your medical practice. It’s not simply a leading social media channel that gives you the provision of full-fledged marketing but it’s the largest advertising platform for organizations as well. You have the opportunity to use Facebook as your primary source of marketing, boost patient retention and convert more users into patients, given you implement the right promotional strategies.
However, in a growingly competitive industry where all medical centres are stepping up their marketing game, you will need help at some point or the other.
If you want to boost your marketing campaigns on Facebook, contact us at MDS as we’re a proficient agency which will help you achieve your advertising goals. So, if you’re prepared and ready to take the next big step for your social media ad campaign, do not spare any more time an get in touch with our firm!
Here are some more reasons to consider Facebook advertising for your healthcare work
When you come to think of it, Facebook is one of the largest social media platforms that is also recommended by most marketing companies if you wish to optimize for budget and time allocations.
Facebook builds loyalty, enhances brand reputation, drives traffic, gives you a platform to interact with your followers. For most professions, a Facebook page that is correctly and adequately presented produces patients, prospects, and referrals
Facebook in Focus
Every healthcare brand’s purpose is to help cater to individuals with authentic health-related information that they provide only. Social media, especially Facebook, is a medium where individuals consume content every day and ensure they don’t miss out on communications in the right time with the right people through the right platform.
The Anatomy of Facebook Ads
Believe it or not, but a Facebook ad can overcome an advertisement’s limitations in the print medium. You can tailor your ad format in multiple ways to get to your people. Through Facebook, you can pack your brand’s appeal to individuals, advertise your healthcare brand through images, videos, posters, and FAQ(s) in one go.
Through Facebook posts, you can plug-in the hospital website or the doctor’s website URL that leads to your potential patients. Facebook ads come with a list of Call-To-Action buttons, enough choices to select what’s relevant to the offer. Options include; Sign up. Download, Contact us, and much more.
Ready to stand out from your competition, create brand credibility. awareness, loyalty and trust all at the same time
MDS will help you transform your vision into reality and achieve the ROI your marketing department is looking for.
How Does Facebook Advertising Work?
Facebook advertising works the same way as the PPC model, meaning you’ ‘ll only be charged every time users click on the ads. Before you kickstart your campaign, ensure that you clearly define what you are advertising and what your purpose is to achieve. Facebook has it all, from increasing traffic to generating new leads to your website.
All the campaigns ads of Facebook run through the ad manager as well, which accesses through a direct link or just by clicking the “”Manage Ads”” button from the account menu. You can have access to metrics that let you customise your target audience. There are multiple types of Facebook ads that you can choose from, such as:
- Video Images
- Image Ads
- Video Poll Ads
- Slideshow Ads
- Playable Ads
- Messenger ads
- Story Ads or
- Stories Augmented Reality Ads
These ads can show up on Facebook Newsfeed on desktops and cell phones.
Healthcare Facebook Marketing: The MDS Benefit
Why should any medical center opt for MDS to run an advertising campaign on Facebook?
The following are the benefits of connecting with us!
MDS is a full-service marketing agency and we guarantee you result-oriented advertising strategies on Facebook that will help your ads reach a wider audience. We are able to make this happen because of the expertise of our team at MDS who have carved a name for themselves in the copywriting world. We also have ad designers and other social media specialists whose knowledge altogether will drive your campaign towards ultimate success.
It’s crucial that a marketing agency is aware of the Facebook targeting tools that improve the conversion rates for your healthcare facility. We will take care of turning your ‘likes’ into potential leads as we’re well-versed in the practices that can make this happen.
One of the most important factors which directly impacts the outcome of your campaign is the quality of the ads. If you’re in association with MDS, we ensure that our team leaves no stone unturned in providing you with original and innovative Facebook Ad copies, captions and headlines. To make the content stand out, we make use of graphic illustrations and pictures as well!
Our initial step is to launch a few ads and closely examine the response they end up garnering. Over time, we will familiarize ourselves with the contemporary trends and generate more ads which are in alignment with them. We will then measure the overall performance of each ad separately. The very last step is to evaluate the information we have gathered so far and accordingly alter some elements of the campaign in order to generate better leads and boost ROI.
Think of it this way: you already have your eyes set on your advertising campaign, but you have the opportunity to focus on other tasks while we take care of monitoring the campaign. Sounds feasible right? And you don’t even have to worry about not being at the top your campaign because at every step we will provide you detailed reports so you’re in the loop.
We deliver more than just marketing techniques for Facebook. We offer an all-encompassing suite of marketing services. If you’re seeking advertising solutions for mediums other than Facebook, we will be more than happy to comply to your demands.
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