At the start of 2020, it is time to look at the digital health marketing trend. Still so essential today for healthcare companies, communication and marketing are constantly going digital. But the problem remains the same: Internet users have access to an impressive amount of on-demand content.
The primary objective of healthcare LinkedIn marketing company is to differentiate themselves in this jungle of information. The solution is to create relevant content that meets user needs and is quickly identifiable. In this way, companies must adapt to the different trends in the use of digital technology.
All medical industries and health professionals must consider each digital health marketing trend to use the best tools to produce quality content. So let’s discover together the new technologies to communicate in 2020. Nevertheless, some already known tools are still of great use for health professionals.
LinkedIn Marketing a New Trend in Digital Health Marketing
Did you know that 60% of health communication was digital in 2019 against 23% in 2013? It clearly illustrates the marked digitization of companies in this field from year to year. Health professionals increasingly use social networks for information and communication. Their impact on commercial activity has become indisputable since they now capture almost half of the web traffic. LinkedIn is also one of the networks widely used in health marketing to reach the categories of industrialists and health professionals through healthcare LinkedIn marketing company.
On the other hand, social networks are no longer only used to demonstrate their notoriety. One of the main goals is to make sure that they help move the prospect down the conversion funnel while evaluating its impact on KPIs. You can call it the Social ROI—a strategy aimed at gradually making social networks a B2B sales channel. Indeed, if we look at professional buyers, 50% of them attest to having already been influenced by a publication on social networks during a purchase. A great way to convert your audience into prospective customers is to hire a healthcare LinkedIn marketing company.
Influencer marketing aims to support brands in their campaigns by involving influencers as levers of visibility and virality through healthcare LinkedIn marketing companies. Today’s trend is to use it in the health sector to optimize the reach of the messages that we want to send to the public more effectively.
Influence campaigns are especially beneficial for communicating with an innovation, a pathology, or the care of patients. On the one hand, they encourage people to speak up and facilitate discussions. But, on the other hand, they make it possible to break down the barriers of taboo, isolation, and borders, often very present when it comes to health-related subjects.
The digital health marketing trend of the year 2020 wants micro-influencers to multiply in the health sector. They will have the role of relaying the messages and amplifying their reach by virilizing the content through healthcare LinkedIn marketing company. The idea is not to do simple product placement but to integrate the health product into a daily routine to share the benefits with your community.