The healthcare business is all about providing care and support to your customers. Each day, a new healthcare brand enters the market to make it big in the industry. Now, how will you make sure that your existing clients remain loyal to your products and services and new customers flock to your healthcare practice? Video marketing presents a promising solution.
Benefits of Video Marketing
In this digital age, most people prefer visual content over text to get more information in a limited time. Research shows that more than 65% of people are visual learners, and around 90% of their brain’s process is visual. Hence, most patients like to receive helpful content in engaging videos instead of perhaps newsletters.
Let’s take a look at a few key advantages of video marketing for your healthcare brand.
Builds Brand Image
Video marketing is an excellent way to build a unique reputation for your healthcare brand. Aesthetically appealing and engaging videos target your ideal customers and help them navigate your products and services confidently. As more people turn to online video for educational and entertainment purposes, you can use this opportunity to grasp their attention.
Video marketing also provides a significantly higher ROI than other forms of digital marketing. Almost 83% of digital marketers corroborate this fact. We understand that video production is not an easy task, and many resources go into making even a single video. However, with the advancement in technology, you can now make pretty decent videos using a smartphone.
Trust is essentially the foundation of your healthcare practice. If you want more people to get attracted to your brand, you need to show them that you care about their healthcare needs. Video content is an excellent way to invoke warm and inviting sentiments towards your customers. When people see your staff and services on camera, they’ll feel more confident in opting for your brand.
Kinds of Video Content
There are several types of videos you can use to boost your brand image and sales. Below are a few popular ones:
Product videos are an excellent way to propagate helpful information about your products to your new and existing customers. It’s far more convenient than having a staff member walk all your clients through how a product works. Moreover, including videos on your product webpage will also increase visitors’ time on your site.
This is one of the most beneficial video types for your brand image. Likely, a sizeable majority of your prospective clients may not trust textual reviews on your website. Hence, testimonial videos are highly effective at building trust with your patients. Thus, these serve a dual purpose for both conversion and marketing objectives.
Explainer or educational videos are a great way to introduce your healthcare services to potential clients. These videos can enhance your conversion rates by nearly 20%. It’s also important to note that educational videos will remain valuable to your healthcare practice for a longer time when you constantly need to update your product videos.
Like patient testimonials, customer-generated videos can also enhance your lead generation and conversion rates. Let’s walk you through this. Suppose you announce a competition on your social media page and ask your clients to make a brief video with one of your products. To garner more attention, you can also fix a small prize on the best video. You can then use the videos to promote your healthcare brand. It’s free marketing for you!
The Bottom Line
In conclusion, video marketing is a highly effective method to promote your healthcare brand in the market and gain more customers. It has a high ROI and can help you foster enduring bonds with patients.