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Facebook Marketing For The Healthcare Industry
Social media is one of the biggest things to happen to online businesses lately. This includes those operating in the healthcare industry. Regardless of the type of business, ensuring online presence is the key to success.
This is one of the reasons why nearly all healthcare businesses, hospitals, rehab centers, clinics are online. They utilize the prowess of social media that helps them expand business and find new audience. Facebook marketing is popular for a variety of reasons. The hospital or clinic you go to, is already present on social media.
Staggering numbers
Customers often look at numbers as these enhance their trust in the service. Another reason for believing in verifiable numbers is that they don’t lie. Here are some staggering numbers that you may find interesting:
- Facebook reaches out to 60% of all internet users globally.
- On average, Facebook users spend 59 minutes on Facebook.
- Data published by the Pew Research Centre states that Facebook is among the most commonly used social media platforms other than the YouTube in the world.
- Statista claims that social media will exceed three billion by 2023
- Around 93% Facebook ad is generated through mobile users, while only 6% comes through those who use the platform on their desktops.
- Another staggering number, 74% Facebook users belong to the high income bracket, which is good news for businesses, including those from the healthcare industry.
- Health Care Communication bring another surprising stats to the limelight. They claim that 60% medical professionals engage with peers and family members using social media. Here, they love to share and discuss matters related to their field. They also share news and latest discoveries related to the medical science among their circle. They provide suggestions and solutions to the most common health related problems online.
At MDS, we know all about numbers and crunch them better than many. With our vast research network, we know what is at stake for your business. Your business, once online, will enjoy the pros like never before. An estimated 41% people say that social media affects their choice of healthcare service, including hospitals, clinics, and rehab centers.
MDS understands that your healthcare business will attract a massive audience when you ensure its presence on Facebook. It can be said that contrary to what critics say, the availability of Facebook is in fact, a blessing in disguise for businesses, including those in the healthcare.
Why Facebook Account?
Your business should have a Facebook page as every two out of four people uses it. Now calculate the overall number that your business is exposed to, and think about the possibilities. Nearly three billion people is using this platform, many of which are looking for healthcare services. Facebook is a premium social media platform with more users than all other active platforms combined. A good chunk of human population is on this platform, so having your business page here makes more sense.
Facebook is home to more than 200 social networking websites; many users don’t even know the name of nearly two third of them. With MDS, your business is in safe hands as we know the dos and don’ts of Facebook marketing.
Facebook Advertising Empower Your Healthcare Brand
We live in the digital age, so anything that allows us to connect through technology is worth looking into. Your Facebook account is in safe hands as MDS Facebook pros keep things rolling. They know how to make the most of this platform the right way. They reach out to the audience that may be interested in healthcare services.
The find out about them using their trademark strategies they help them explore different markets. Having awareness with these proprietary tools help them carve a strategy for your healthcare business using Facebook that works. Take our word for it – we at MDS know a thing or two about Facebook marketing that others don’t. Facebook marketing for healthcare business is like the job is half done already. You can get bet your last dollar that MDS has the ways to make your business a Facebook success story. We do it all, and we do it right in the first attempt.
Advertising
Facebook business advertising is the real deal for so many reasons. Medical practices are specific, so there is little room to go wrong here. The reputation of your business is at stake, and we at MDS know it. Our Facebook marketers take into consideration all your business requirements and come up with a strategy that works.
Having an in-depth understanding of the platform, and social media in general, make us stand out in the industry. MDS does it better than others, as we don’t just provide questionable datasheets. Our results can be verified and KPIs are authentic.
The Anatomy of Facebook Ads
Facebook is one of the most commonly used media platforms these days. Users understand that using this platform for fulfilling their every day needs is the right thing to do. Facebook ads can be precious if your service knows how to capitalize on them. These ads not only work tremendously well for your revenue stream, but they can promote your business to demographics that weren’t even on your list. The power of this platform is such that you may not always know who may be planning to connect with you, and they would. Thanks to Facebook marketing and ads, your business is now commonly known in regions where you haven’t operated ever.
Having used Facebook ads and creating campaigns, we know the effectiveness of Facebook ads. MDS can design your ad campaign in a way that any gaps can be effectively overcome. These gaps may exist in other advertising channels, including print and electronic media. Furthermore, we can also overcome shortcomings in your ad campaign through social media. Our Facebook ad developers and marketers take your requirements and use them to efficiently overcome visible gaps.
MDS Facebook marketers are champions at work. They bring so much to the game that your healthcare business starts getting attention like never before. From images to tutorials, we can build them for your business and fit them into your marketing collateral that it works.
Functionality
Since Facebook ads are business specific and are not restricted, we use them any way we like without breaching platform rules. Our ads do the magic and the customers know it. Our ads are specific, but they are designed or easy reach where customers can reach your website by just one click. The ads are verified by the platform so there is no breach of rules. Moreover, our experience comes in handy that we put to good use. Each of our ads are designed for maximum productivity in mind.
There are no restriction as to who can click on the ads. They are adequately designed and customers do not end up on scam sites after clicking them. All our clients are reputed in the industry and have proven track records for providing quality services. This gives customers the confidence to click the URL without fearing they might land on a spam site.
The Procedure
Facebook ads are amazing both for users as well as for customers. They are result specific, but they are also equally easy to use. You can plan your Facebook campaign with us knowing that we have the skills, experience and exposure to channels that help us grow your business. We do the needful without putting the reputation of your business at stake as we know the risks involved.
MDS takes pride in being one of the few Facebook ad providers that enjoy an excellent reputation in the industry. Our marketing champions use this platform, and others to create adequate promotional and advert campaigns for your healthcare business.
Budget
Unlike other forms of business advertisement and promotion, you don’t have to worry about running low on budget. We don’t cost you an arm and leg when it comes to planning your Facebook ad campaign. We do it faster than others, and we do it more efficiently. In addition to the speed at which your ad campaign can be launched, we also do it within your allowed budget. Get in touch with MDS and watch how we shape your Facebook ad campaign without asking you truckload of money.
Our Package Includes
It would be difficult to highlight all the services here but here we go. You will have access to the Facebook ad campaign courtesy a dedicated account manager. They’ll be responsible to hold your campaign adequately and ensure that the campaign is on track. The productivity will be enhanced using certain features including a tab titled Manage Ads. Pressing the tab will give you access to the type of Facebook ad that you want the service to use for launching your ad campaign. You can choose one of the following:
- Video Images
- Image Ads
- Video Poll Ads
- Slideshow Ads
- Playable Ads
- Messenger ads
- Story Ads or
- Stories Augmented Reality Ads
Each of these ads will show up in the newsfeed of customers. They can click on the ad if they wish to explore your website.