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Grow Your Medical Practice With a Digital Makeover
Building a brand for any business requires movement of different parts by working together on the same goal. For your healthcare target audience, Pay-per-click marketing delivers a vital role to keep your business competitive even within the health sector.
Most healthcare business owners fail to realize that having their digital presence can be a game-changer for their market. Believe it or not, a whopping 81% of the consumers click on sponsored links when they search for health information. At the same time, a staggering 71% of the patients search for services before booking an appointment.
So, to expand your horizons on the digital forefront, Pay-per-click marketing can be the missing element you need. So, don’t wait any longer and let the experts make you digitally strong!
If you still think that Pay-per-click marketing is not for your healthcare business; then, think again! Let us enlighten you with some benefits of strong Pay-per-click marketing for your medical and dental business!
- As per AdAge, the consumer-to-patient journey is mostly travelled on the digital train; with patients searching for all their health-related information on the internet.
- On average, around 95.3% of clicks reach the top 4 results in the search results; so, what’s stopping your medical business to receive the same treatment? Not to mention that around 59% of the adults now use the internet to conduct an online diagnosis. An outstanding insight to make your business’s search engine results stand out!
- Do you know? A study from Google shows that 44% of the patients who searched for hospital services from their phones; scheduled an appointment. That’s quite impressive, and it shows the importance of Pay-per-click marketing for a medical service provider.
- Pay-per-click marketing not only helps to attract patient traffic, but medical professionals rely on it as well. Google indicated that around 90% of the healthcare professionals turn to search engines to evaluate different product and vendor options. So, if you’re an organization who’s marketing medical supplies and equipment; Pay-per-click is a splendid way to do so!
- Another eye-opening stat is that the ads displayed on Google collect about 180 million impressions every month; along with a click through rate of 8%.
- A remarkable fact is that more than 60% of users who search for products online choose options which are displayed on the Google ad.