Facebook Marketing

Learn More About Social Media Marketing

Facebook Marketing For The Healthcare Industry

Learn More About Social Media Marketing

All the hospitals ‘you’ve been to or heard of have an online presence on Facebook. ‘It’s not only the digital boom that should be thanked but also people driving healthcare brands to better places to connect with their patients efficiently.

41% of people say that social media affects their choice of a specific doctor or hospital.

Believe it or not, but Facebook is a blessing in disguise for all the healthcare industries. If you are looking to spend less with a better return on investment than the traditional marketing methods, then Facebook advertising is perhaps the best tool you have available. Healthcare Insight, in its State of Healthcare Content Marketing Report 2017, states that around 75% of healthcare marketers use social media advertisement.

2 out of 4 people have a Facebook account, and ‘that’s a lot of patients – think about the possibilities and connections.

2.6 billion people are using Facebook each month. Imagine the incredible opportunities as a healthcare specialist to reach new heights. Facebook is like a dream come true for someone who is looking for a large audience.

Why is Facebook The Preferred Method of Marketing for The Healthcare Industry?

There are around 200 social networking websites, and some people would not even recognise the name of 190 of them. Fortunately for you, it is the shortlist of recognisable social media sites that are important to healthcare marketing.
Facebook, the undisputed leader of the social media pack, has around 700 million registered monthly users. Yes, it’ ‘s amazing but more important than its size; Facebook is becoming a primary resource for individuals looking for healthcare information and assistance.

Let's Talk About Some Marketing And Business Benefits Facebook Has To Offer.

Patient Reach

Reach out to your clients and patients where they are with a cautiously constructed healthcare social media marketing tactic that’s relevant and useful to them. Come up with ways that can help you address the enduring preventative care, share effective lifestyle tips or simply encourage them to schedule an appointment with you.
Here’s a fact, 80 percent of the internet users use Facebook which includes 65% of adults aged more than 65.
Imagine the number of possibilities with a platform that has billions of users that check their Facebook page multiple times every day. Regardless of who the customer is, all you need to know is that they have Facebook and there is a way for you to make them notice your brand.

Builds Brand Awareness

It’s amazing how one single platform can be so effective in letting other people know more about your brand.
Even if you are not trying to take your potential customer directly to a sale, showcasing your work to people browsing Facebook can help cement the brand reputation and image in their mind so they may come back to you in the future even if they don’t click on it right at that moment.

Patient Reach

Reach out to your clients and patients where they are with a cautiously constructed healthcare social media marketing tactic that’s relevant and useful to them. Come up with ways that can help you address the enduring preventative care, share effective lifestyle tips or simply encourage them to schedule an appointment with you.
Here’s a fact, 80 percent of the internet users use Facebook which includes 65% of adults aged more than 65.
Imagine the number of possibilities with a platform that has billions of users that check their Facebook page multiple times every day. Regardless of who the customer is, all you need to know is that they have Facebook and there is a way for you to make them notice your brand.

Builds Brand Awareness

It’s amazing how one single platform can be so effective in letting other people know more about your brand.
Even if you are not trying to take your potential customer directly to a sale, showcasing your work to people browsing Facebook can help cement the brand reputation and image in their mind so they may come back to you in the future even if they don’t click on it right at that moment.

Specific Audience Targeting

As we already know that Facebook has a huge database of users. People from all parts of the world, belonging to all age groups are currently using Facebook. So, identifying your target audience is a piece of cake for business owners.
Keep in mind that people search for healthcare solutions on the internet, and their first choice of search is Facebooks. So, if you want to capitalise on the audience present on it, Facebook is the way to go!
The whole point of making a page on Facebook is so that your brand has authentic representation. This helps you build an online community that over times becomes loyal to your services. You can even analyse the demographic profiles of your community or fans and get a better understanding of the gender, age group, specific requirements of people who you’re catering to -fostering decision making related to healthcare strategies.

Perfect Way to Promote Message

During the Meet Bloggers forum, Dr. Bill Crounse once said that Social Media is simply the most cost-effective way to endorse a message. Smart marketers know of this fact already that is why they were the first ones to use it.
Social media goes far beyond health administration’s marketing department since they offer an incredibly cost-effective way of dispensing and monitoring healthcare services.

Specific Audience Targeting

As we already know that Facebook has a huge database of users. People from all parts of the world, belonging to all age groups are currently using Facebook. So, identifying your target audience is a piece of cake for business owners.
Keep in mind that people search for healthcare solutions on the internet, and their first choice of search is Facebooks. So, if you want to capitalise on the audience present on it, Facebook is the way to go!
The whole point of making a page on Facebook is so that your brand has authentic representation. This helps you build an online community that over times becomes loyal to your services. You can even analyse the demographic profiles of your community or fans and get a better understanding of the gender, age group, specific requirements of people who you’re catering to -fostering decision making related to healthcare strategies.

Perfect Way to Promote Message

During the Meet Bloggers forum, Dr. Bill Crounse once said that Social Media is simply the most cost-effective way to endorse a message. Smart marketers know of this fact already that is why they were the first ones to use it.
Social media goes far beyond health administration’s marketing department since they offer an incredibly cost-effective way of dispensing and monitoring healthcare services.

Quick Results

With the advent of digital age, there are multiple forums you can choose to navigate online, but none will be as operative as Facebook. As soon as you set up Facebook ads, they start running efficiently and quickly.
If the content in your ads is deemed resourceful by the audience, you can acquire the desired outcome of leads almost instantly. In some cases, you may even get offered much earlier than millions of people to propel traffic, boost conversion rates and/or to generate sales.

Word of Mouth

Facebook is known for communication and for sharing information within just a few minutes. It creates a platform where Word of Mouth is regarded big time. Customers share their experiences which helps other potential customers make a decision easily. It would be fair to claim that information that circulates on Facebook has the opportunity to become viral, given the content is effective and appeals to the masses. This happens when information is shared by a credible number of people using the site. This gives way to a platform where there is significant Word of Mouth advertising. When the online community shares their personal reviews, it helps other people decide whether they want to invest in your services or not.
The best part about Facebook is that it can help you create a digital landscape, with your community members an integral part of it. So, as part of a strong community, your users can communicate with each other and let the people in their circle know about your services.

Quick Results

With the advent of digital age, there are multiple forums you can choose to navigate online, but none will be as operative as Facebook. As soon as you set up Facebook ads, they start running efficiently and quickly.
If the content in your ads is deemed resourceful by the audience, you can acquire the desired outcome of leads almost instantly. In some cases, you may even get offered much earlier than millions of people to propel traffic, boost conversion rates and/or to generate sales.

Word of Mouth

Facebook is known for communication and for sharing information within just a few minutes. It creates a platform where Word of Mouth is regarded big time. Customers share their experiences which helps other potential customers make a decision easily. It would be fair to claim that information that circulates on Facebook has the opportunity to become viral, given the content is effective and appeals to the masses. This happens when information is shared by a credible number of people using the site. This gives way to a platform where there is significant Word of Mouth advertising. When the online community shares their personal reviews, it helps other people decide whether they want to invest in your services or not.
The best part about Facebook is that it can help you create a digital landscape, with your community members an integral part of it. So, as part of a strong community, your users can communicate with each other and let the people in their circle know about your services.

Brand Reputation Management

One of the most fundamental and central facets that a successful marketing technique entails is brand reputation. The reputation of your brand determines its credibility and helps you flourish in the medical industry. Our focus is on improving the overall bottom line of your organization and help you stay a step ahead of your competitors through tried and tested marketing strategies.
This isn’t to undermine the relevance of social media reputation strategy which can enhance your reach beyond your expectations. A lot brands let this advertising strategy slide, but it can drive their business to success quickly. Additionally, you can gain insightful information regarding ways you can better your services which will again be beneficial for you.

Improving on Feedback

When someone looks up for your company, they are most likely to come across reviews from existing customers. Reviews play a significant role in gaining and losing customers – depending on if the reviews are positive or negative. According to a BightLocal survey, 85% of consumers trust online reviews as recommendations from family and friends.
A business needs to know what people have to say about you on the internet. With the help of a social media reputation system, it’s a worthwhile investment to help your brand and reputation as you expand your customer base. It helps ensure that you’re aware of the concerns of your customers and are actively looking for ways to address them.
Believe it or not, companies that take their online presence and reputation seriously are more likely to earn more sales and get to their goals quickly.

Brand Reputation Management

One of the most fundamental and central facets that a successful marketing technique entails is brand reputation. The reputation of your brand determines its credibility and helps you flourish in the medical industry. Our focus is on improving the overall bottom line of your organization and help you stay a step ahead of your competitors through tried and tested marketing strategies.
This isn’t to undermine the relevance of social media reputation strategy which can enhance your reach beyond your expectations. A lot brands let this advertising strategy slide, but it can drive their business to success quickly. Additionally, you can gain insightful information regarding ways you can better your services which will again be beneficial for you.

Improving on Feedback

When someone looks up for your company, they are most likely to come across reviews from existing customers. Reviews play a significant role in gaining and losing customers – depending on if the reviews are positive or negative. According to a BightLocal survey, 85% of consumers trust online reviews as recommendations from family and friends.
A business needs to know what people have to say about you on the internet. With the help of a social media reputation system, it’s a worthwhile investment to help your brand and reputation as you expand your customer base. It helps ensure that you’re aware of the concerns of your customers and are actively looking for ways to address them.
Believe it or not, companies that take their online presence and reputation seriously are more likely to earn more sales and get to their goals quickly.

Effective Advertising

Advertising to a captive group of people who follow and like your business page, is a better option than advertising to some heterogeneous group. When you put efforts to this area, it is more likely to give you higher conversions.

Multiple Platforms

The best part about utilizing Facebook to advertise yourself is the fact that you’re not restricted to a single forum. You have access to multiple platforms which includes Facebook itself, the target audience here, Facebook Messenger and Instagram DM. You can use either one or all of these to put yourself out there.
Instagram is a relatively newer channel that provides an audience with a separate demographic as compared to Facebook. The visual captivity of each post is imperative on Instagram as this application is driven by pictures and videos.
While you have an open field where you can opt for any medium of your choice- the competitive edge Facebook gives you is unparalleled. You can easily join these platforms without worrying about added legwork of making a separate profile on each of them.

Effective Advertising

Advertising to a captive group of people who follow and like your business page, is a better option than advertising to some heterogeneous group. When you put efforts to this area, it is more likely to give you higher conversions.

Multiple Platforms

The best part about utilizing Facebook to advertise yourself is the fact that you’re not restricted to a single forum. You have access to multiple platforms which includes Facebook itself, the target audience here, Facebook Messenger and Instagram DM. You can use either one or all of these to put yourself out there.
Instagram is a relatively newer channel that provides an audience with a separate demographic as compared to Facebook. The visual captivity of each post is imperative on Instagram as this application is driven by pictures and videos.
While you have an open field where you can opt for any medium of your choice- the competitive edge Facebook gives you is unparalleled. You can easily join these platforms without worrying about added legwork of making a separate profile on each of them.

Lead Generation

Facebook advertisement is a top-notch channel when we talk about generating high-quality leads. Since ‘we’ve already established how huge ‘Facebook’s audience is global, it ‘isn’t a surprise anymore if you reach out to someone who lives millions of miles away.

Facebook Boosts Search Engine Visibility And Visitor Traffic

SEO is by no means a singular or simple effort, but if you create a social media page or channel, you can increase your business’s search engine, and that maximises your chances to rank on top with more visitor traffic.

Lead Generation

Facebook advertisement is a top-notch channel when we talk about generating high-quality leads. Since ‘we’ve already established how huge ‘Facebook’s audience is global, it ‘isn’t a surprise anymore if you reach out to someone who lives millions of miles away.

Facebook Boosts Search Engine Visibility And Visitor Traffic

SEO is by no means a singular or simple effort, but if you create a social media page or channel, you can increase your business’s search engine, and that maximises your chances to rank on top with more visitor traffic.

Provides Effective Remarketing Tools

Through remarketing you can get to people who have already visited your website. The best part about remarketing is that you already know that they are interested in what you offer, since they’ve been to your site before.
So, if that’s the case, clients are more likely to do business with you than someone who has never heard of you before.
This can help ensure most of the traffic and not leave any stone unturned. It is easy to engage all the lost potential customers and entice and win them back with certain messages or special offers – which they will see as they surf through the Facebook.

Facebook Advertising Is Budget Friendly

One of the many benefits of Facebook advertising is that it’s simply one of the cheapest forms of advertising. Most people believe it costs you tons of dollars to advertise on Facebook, when in reality you can just spend $5 and reach out to 1000 people.
It doesn’t make any sense to spend on television commercials, radio ads, billboards and other traditional media to get to the same audience.

Provides Effective Remarketing Tools

Through remarketing you can get to people who have already visited your website. The best part about remarketing is that you already know that they are interested in what you offer, since they’ve been to your site before.
So, if that’s the case, clients are more likely to do business with you than someone who has never heard of you before.
This can help ensure most of the traffic and not leave any stone unturned. It is easy to engage all the lost potential customers and entice and win them back with certain messages or special offers – which they will see as they surf through the Facebook.

Facebook Advertising Is Budget Friendly

One of the many benefits of Facebook advertising is that it’s simply one of the cheapest forms of advertising. Most people believe it costs you tons of dollars to advertise on Facebook, when in reality you can just spend $5 and reach out to 1000 people.
It doesn’t make any sense to spend on television commercials, radio ads, billboards and other traditional media to get to the same audience.

Fully Measurable

If you know of certain campaigns that perform better or audiences that are pretty engaging, you can easily shift your budget to these to make sure you get the best ROI.
You can even check how many clicks, impressions and conversions your advertisements get. The Facebook Pixel lets you track activity on the website of people coming from the ads – this way you can see exactly how they react after they click on the ad.

Community Feedback

Facebook is not only great for a brand’s voice but also for a customer’s voice. Communications run in multiple directions from you to them – from them to others and then back to you. When you listen to feedback and interactions – The complete set of this platform can be very candid and extremely valuable in understanding a patient/customer’s wants and needs.
If you already think that Facebook is great for a brand’s voice, wait till you find out that it is excellent for a customer’s voice too. Words run in multiple directions which is why it is important to keep an eye on what goes on the internet about your brand’s reputation. When read feedbacks and the interaction can be extremely valuable in understanding a patient/customer’s wants and needs.

Fully Measurable

If you know of certain campaigns that perform better or audiences that are pretty engaging, you can easily shift your budget to these to make sure you get the best ROI.
You can even check how many clicks, impressions and conversions your advertisements get. The Facebook Pixel lets you track activity on the website of people coming from the ads – this way you can see exactly how they react after they click on the ad.

Community Feedback

Facebook is not only great for a brand’s voice but also for a customer’s voice. Communications run in multiple directions from you to them – from them to others and then back to you. When you listen to feedback and interactions – The complete set of this platform can be very candid and extremely valuable in understanding a patient/customer’s wants and needs.
If you already think that Facebook is great for a brand’s voice, wait till you find out that it is excellent for a customer’s voice too. Words run in multiple directions which is why it is important to keep an eye on what goes on the internet about your brand’s reputation. When read feedbacks and the interaction can be extremely valuable in understanding a patient/customer’s wants and needs.

How Can Facebook Advertising Empower Your Healthcare Brand

In this technologically and digitally advanced era, there are more and more ways surfacing through which you can expand your healthcare practice. However, if your medical facility is not making optimum use of the powerful social media channels, then you will fall behind in the race where all fellow competitors are running. If you want to carve a name for yourself in the industry, it’s imperative that you’re utilizing Facebook to your advantage and advertising your organization there.

Facebook advertising can do wonders for your medical practice. It’s not simply a leading social media channel that gives you the provision of full-fledged marketing but it’s the largest advertising platform for organizations as well. You have the opportunity to use Facebook as your primary source of marketing, boost patient retention and convert more users into patients, given you implement the right promotional strategies.

However, in a growingly competitive industry where all medical centres are stepping up their marketing game, you will need help at some point or the other.

If you want to boost your marketing campaigns on Facebook, contact us at MDS as we’re a proficient agency which will help you achieve your advertising goals. So, if you’re prepared and ready to take the next big step for your social media ad campaign, do not spare any more time an get in touch with our firm!

How Can Facebook Advertising Empower Your Healthcare Brand

In this technologically and digitally advanced era, there are more and more ways surfacing through which you can expand your healthcare practice. However, if your medical facility is not making optimum use of the powerful social media channels, then you will fall behind in the race where all fellow competitors are running. If you want to carve a name for yourself in the industry, it’s imperative that you’re utilizing Facebook to your advantage and advertising your organization there.

Facebook advertising can do wonders for your medical practice. It’s not simply a leading social media channel that gives you the provision of full-fledged marketing but it’s the largest advertising platform for organizations as well. You have the opportunity to use Facebook as your primary source of marketing, boost patient retention and convert more users into patients, given you implement the right promotional strategies.

However, in a growingly competitive industry where all medical centres are stepping up their marketing game, you will need help at some point or the other.

If you want to boost your marketing campaigns on Facebook, contact us at MDS as we’re a proficient agency which will help you achieve your advertising goals. So, if you’re prepared and ready to take the next big step for your social media ad campaign, do not spare any more time an get in touch with our firm!

Here are some more reasons to consider Facebook advertising for your healthcare work

When you come to think of it, Facebook is one of the largest social media platforms that is also recommended by most marketing companies if you wish to optimize for budget and time allocations.
Facebook builds loyalty, enhances brand reputation, drives traffic, gives you a platform to interact with your followers. For most professions, a Facebook page that is correctly and adequately presented produces patients, prospects, and referrals

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Facebook reaches out to 60% of all internet users globally.
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Facebook reaches out to 60% of all internet users globally.
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An average Facebook user spends 58.5 minutes on Facebook.
1
According to the Pew Research Centre, other than YouTube, FB is still one of the most visited social media platforms among adults.
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According to the information put forth by Statista, by 2021, 3.1 billion more active users will be on social media channels.
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93% of Facebook ad revenue is generated from mobile users. Just 6% of advertising revenue is generated from desktop users.
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74% of FB users belong to the high-income bracket. Facebook is a go-to social media network, surpassing LinkedIn, for high-income users.
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Social Media Today reported that videos that are posted on Facebook reach a wider audience- excelling with the huge difference of 135% - as compared to the image posts.
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A recent study as Mediabistro claims 54% of patients feel content depending on the online community to seek medical aid and use their advise to improve their health conditions.
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DemandMetric has reported that Facebook is beneficial overall; not only does it pave the way for good leads 3 times more than other marketing forefronts but it also costs 62% less.
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The chronology of most frequently used to least used social media channel is in this form: Facebook at 68% (the most used site), followed by Instagram at 28%, then Pinterest at 26%, LinkedIn at 25% & Twitter at 21%.
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HealthCare Finance News has reported that 9% of those who responded to the poll expected that doctors will respond to them in a few hours after they have reached out to them via social media channels.
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The way the masses assess facilities is by looking up their online reviews on social media and this is corroborated by the statistics- 94% patients engage in this activity. The online assessment gives patients an overview of how your organization works.
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It is expected that for the first time in this year 2021, healthcare marketing will surpass the TV ads we see about healthcare facilities. Zenith Media asserts that when this point in time comes, healthcare digital marketing will account for 46% of all healthcare ad spend.
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The statistics further reveal that 84% of patients place strong faith in the reviews of other patients on the same level as personal recommendations. Thus, if you have a concrete review management technique, then it can be resourceful in drawing patients’ attention.
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The data acquired by SnapApp suggests that there are two integral content advertising techniques: blogging- 65% and social media- 64%. Meaning: Your medical facility must place focus on utilizing social media as a leading medium of your healthcare marketing strategy.
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Mediabistro has reported that over 40% of the patients have been strongly influenced by the information that they acquired through social media platforms. They take recommendations online and deal with their health concerns based on those recommendations.
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HealthCare Finance News with the evidence of statistics (40%) have stated that people take the suggestions regarding health and fitness, diet plans and chronic illnesses very seriously. It helps them cope with their health issues knowing that someone has been in their place and that they can benefit from their piece of advice.
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Fluency Media says that 30% of adults are inclined to post about their health-related concerns, queries or recommendations online to assist other patients in the same position as them. They also share this personal information with doctors (47%), medical organizations (43%), health insurance firms (38%) and drug companies (3%).
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Health Care Communication has found out that 60% of medical professionals engage with their peers and colleagues in the industry. They are fond of discussing and sharing information on medical-related topics like advancements in the healthcare field, new discoveries or perhaps solutions to concerning diseases.

Facebook in Focus

Every healthcare brand’s purpose is to help cater to individuals with authentic health-related information that they provide only. Social media, especially Facebook, is a medium where individuals consume content every day and ensure they don’t miss out on communications in the right time with the right people through the right platform.

The Anatomy of Facebook Ads

Believe it or not, but a Facebook ad can overcome an advertisement’s limitations in the print medium. You can tailor your ad format in multiple ways to get to your people. Through Facebook, you can pack your brand’s appeal to individuals, advertise your healthcare brand through images, videos, posters, and FAQ(s) in one go.
Through Facebook posts, you can plug-in the hospital website or the doctor’s website URL that leads to your potential patients. Facebook ads come with a list of Call-To-Action buttons, enough choices to select what’s relevant to the offer. Options include; Sign up. Download, Contact us, and much more.

How Does MDS Work on Your Facebook Ads and takes it to the Next level?

There are not a lot of easy ways to streamline Facebook ads to hit the exact audience you want to target and convert them into clients. Here are some of the ways MDS utilizes Facebook Advertising.

Innovative Facebook Marketing With MDS

We map out a plan for your organization that is based on the outcome you expect. Our objective is to execute an advertising strategy based on that plan and drive your brand towards ultimate success. We were in this industry back when social media did not gain traction and become the focal point in marketing mediums. So, if you connect with us, you’re definitely in safe hands. Our experience speaks for itself because we know how to optimize and make sure you’re constantly excelling in the industry.

Results-Driven Advertising

We continuously analyse metrics and KPI’s such the traffic coming towards the site, the number of click-throughs, number of sales, local check-ins, or new sales leads. Once we do that, we can hyper-focus on our current and future tactics to improve our overall marketing strategy.
At MDS you will be assigned a professional Facebook advertiser that will develop robust advertising strategies to scale your ad account. Our goal is to maximise your ROI by growing your leads and sales by ensuring your adverts reach the most relevant and action – focused audience.

Handling the Expenditure on Facebook ads

At no point should you feel hesitant about showing the ROI of your Facebook ad expenditure to anyone. MDS promises you that we’ll devise cost-effective marketing techniques, while also optimizing your existing ad campaigns so every penny is worth the spend. We assure you that we’ll never exceed the assigned budget and try and squeeze out the most revenue from whatever budget is allocated.

Transparency in Work Ethic

We create a personalized dashboard for you when marketing on Facebook, so your healthcare organization is never out of the loop. We want you to be updated each time we decide to implement a marketing strategy so there is transparency in the way we carry out our tasks. From the very beginning, you will be aware of the number of people clicking on the ads and converting as customers. You will have access to various tools to track your progress and assess your performance, from tactic, CTA or even location.

Target the Right Audience

Targeting the right individuals with the right message is the key to a successful ad campaign. You have to take meticulous steps before implementing the planned marketing strategy so there is no glitch in its execution. Targeting can make or break your Facebook advertising efforts, so the initial step is our most fundamental and forms the basis of how the advertising strategy will follow.
Campaign specialists at MDS ensure proper targeting of your Ads, that will not only make your ads more successful, but will also lower the overall cost of running them, improving your ROI and basically boosting your bottom line.

Hassle Free Campaign Management

The way our agency works is that we gather all the relevant data from your Facebook ad campaigns and use it to work on improving future ads. Our objective is to generate ads which help grab the attention of target audience, insert CTAs wherever necessary, create innovative ideas and content for improved ROI.

Unconditional support

At MDS, your Facebook advertising is managed by social media specialists who are aware of your business objectives. This basically means that whenever you have business-related queries, or wish to double down a thriving Facebook ad campaign, we have a member here at your service to guide you through the following steps to success.

Learn More About the Benefits of Social Media Marketing

How Does MDS Work on Your Facebook Ads and takes it to the Next level?

Learn More About the Benefits of Social Media Marketing

There are not a lot of easy ways to streamline Facebook ads to hit the exact audience you want to target and convert them into clients. Here are some of the ways MDS utilizes Facebook Advertising.

Innovative Facebook Marketing With MDS

We map out a plan for your organization that is based on the outcome you expect. Our objective is to execute an advertising strategy based on that plan and drive your brand towards ultimate success. We were in this industry back when social media did not gain traction and become the focal point in marketing mediums. So, if you connect with us, you’re definitely in safe hands. Our experience speaks for itself because we know how to optimize and make sure you’re constantly excelling in the industry.

Results-Driven Advertising

We continuously analyse metrics and KPI’s such the traffic coming towards the site, the number of click-throughs, number of sales, local check-ins, or new sales leads. Once we do that, we can hyper-focus on our current and future tactics to improve our overall marketing strategy.
At MDS you will be assigned a professional Facebook advertiser that will develop robust advertising strategies to scale your ad account. Our goal is to maximise your ROI by growing your leads and sales by ensuring your adverts reach the most relevant and action – focused audience.

Handling the Expenditure on Facebook ads

At no point should you feel hesitant about showing the ROI of your Facebook ad expenditure to anyone. MDS promises you that we’ll devise cost-effective marketing techniques, while also optimizing your existing ad campaigns so every penny is worth the spend. We assure you that we’ll never exceed the assigned budget and try and squeeze out the most revenue from whatever budget is allocated.

Transparency in Work Ethic

We create a personalized dashboard for you when marketing on Facebook, so your healthcare organization is never out of the loop. We want you to be updated each time we decide to implement a marketing strategy so there is transparency in the way we carry out our tasks. From the very beginning, you will be aware of the number of people clicking on the ads and converting as customers. You will have access to various tools to track your progress and assess your performance, from tactic, CTA or even location.

Target the Right Audience

Targeting the right individuals with the right message is the key to a successful ad campaign. You have to take meticulous steps before implementing the planned marketing strategy so there is no glitch in its execution. Targeting can make or break your Facebook advertising efforts, so the initial step is our most fundamental and forms the basis of how the advertising strategy will follow.
Campaign specialists at MDS ensure proper targeting of your Ads, that will not only make your ads more successful, but will also lower the overall cost of running them, improving your ROI and basically boosting your bottom line.

Hassle Free Campaign Management

The way our agency works is that we gather all the relevant data from your Facebook ad campaigns and use it to work on improving future ads. Our objective is to generate ads which help grab the attention of target audience, insert CTAs wherever necessary, create innovative ideas and content for improved ROI.

Unconditional support

At MDS, your Facebook advertising is managed by social media specialists who are aware of your business objectives. This basically means that whenever you have business-related queries, or wish to double down a thriving Facebook ad campaign, we have a member here at your service to guide you through the following steps to success.

Ready to stand out from your competition, create brand credibility. awareness, loyalty and trust all at the same time

MDS will help you transform your vision into reality and achieve the ROI your marketing department is looking for.

REQUEST FOR QUOTATION

How Does Facebook Advertising Work?

Facebook advertising works the same way as the PPC model, meaning you’ ‘ll only be charged every time users click on the ads. Before you kickstart your campaign, ensure that you clearly define what you are advertising and what your purpose is to achieve. Facebook has it all, from increasing traffic to generating new leads to your website.

All the campaigns ads of Facebook run through the ad manager as well, which accesses through a direct link or just by clicking the “”Manage Ads”” button from the account menu. You can have access to metrics that let you customise your target audience. There are multiple types of Facebook ads that you can choose from, such as:

  • Video Images
  • Image Ads
  • Video Poll Ads
  • Slideshow Ads
  • Playable Ads
  • Messenger ads
  • Story Ads or
  • Stories Augmented Reality Ads
  • Video Images
  • Image Ads
  • Video Poll Ads
  • Slideshow Ads
  • Playable Ads
  • Messenger ads
  • Story Ads or
  • Stories Augmented Reality Ads

These ads can show up on Facebook Newsfeed on desktops and cell phones.

Let’s See How MDS Advertising Services Can Grow Your Healthcare Practice!

Facebook Has Billions Of Users- Avail The Opportunity!

MDS comprises of a capable team of experts whose entire career is based on providing Facebook marketing services. The MDS team strives to build out-of-the-box strategies and creative techniques so your facility can acquire new patients. So, make a careful decision when you’re choosing a marketing agency. If you opt for us though, we will ensure that you get a dedicated team to monitor, optimise, tweak, your performance through split testing creative and anything we need to do to hit our performance goals.

Encouraging Open Communication

We don’t just want you to think our job is limited to our marketing services. Aside from running your Facebook marketing ad campaigns for you, we are also invested in your ideas and input. We believe in incorporating fresh perspectives and if you have something we can use, we of course will! We want to ease the process of carrying out campaigns for you and help your organization grow at a fast.

Facebook Has Billions Of Users- Avail The Opportunity!

MDS comprises of a capable team of experts whose entire career is based on providing Facebook marketing services. The MDS team strives to build out-of-the-box strategies and creative techniques so your facility can acquire new patients. So, make a careful decision when you’re choosing a marketing agency. If you opt for us though, we will ensure that you get a dedicated team to monitor, optimise, tweak, your performance through split testing creative and anything we need to do to hit our performance goals.

Encouraging Open Communication

We don’t just want you to think our job is limited to our marketing services. Aside from running your Facebook marketing ad campaigns for you, we are also invested in your ideas and input. We believe in incorporating fresh perspectives and if you have something we can use, we of course will! We want to ease the process of carrying out campaigns for you and help your organization grow at a fast.

We Work on Creating A Strong Partnership

We believe that it is important to cultivate a strong partnership between an agency and an organization for effective results. MDS is fully invested in your venture and will do everything it takes for your organization to reach newer heights of success. However, in the process, we don’t just work on creating unique strategies but also on enhancing our equation with your organization.

Quick and Honest Reporting

Our team believes in transparency and ensures that all reports generated is made entirely accessible to you. The point is to keep you in the loop constantly by updating you through reports on how the campaign is doing and the improvements we are making to your campaign to the next level.

We Work on Creating A Strong Partnership

We believe that it is important to cultivate a strong partnership between an agency and an organization for effective results. MDS is fully invested in your venture and will do everything it takes for your organization to reach newer heights of success. However, in the process, we don’t just work on creating unique strategies but also on enhancing our equation with your organization.

Quick and Honest Reporting

Our team believes in transparency and ensures that all reports generated is made entirely accessible to you. The point is to keep you in the loop constantly by updating you through reports on how the campaign is doing and the improvements we are making to your campaign to the next level.

MDS Digital Partner in Success

Be it Google, YouTube, Twitter, LinkedIn, or Facebook; medical practitioners are increasingly promoting their services on the internet. Since the shortage of time and lack of resources restrict doctors and hospitals often from connecting with their patients, the online world can help quickly respond and get to them.

Advertising Your Healthcare Facility Over Facebook

Facebook marketing provides you with a great avenue that can help you gain patients and brand awareness your healthcare facility deserves. If you take every step meticulously and use just the right strategies, you can convert many active users on Facebook into your patients. Our strength at MDS is that we help you achieve optimized results by keeping close track of the Facebook algorithm.

Work Towards Creating a Strong Presence on Social Media

It is uncontested that if your purpose is to build a strong brand presence and create brand awareness, Facebook is your go-to site!
Leave it up to MDS to create an impressive social media presence for your healthcare facility as we cover everything ranging from managing your account management to optimizing Facebook ads.

Utilize Facebook’s Strength

It’s a given that Facebook Ads are an outstanding advertising platform but sometimes it is hard to execute what you have envisioned. MDS will facilitate you in this regard and materialize the exact ideas you have in mind to market your healthcare organization.

Target Your Message to The Right Audience

At MDS, we amalgamate the expertise of our marketing team with the information we have on Facebook in order to grab the attention of your target audience. Our sole aim is to hyper-focus your campaign to attract the consumers that are seeking medical assistance. The end objective is to reach a point where we generate good leads and successfully attract our target audience in a cost-effective fashion.
Our experts here at MDS evaluate your audience and their preferences. Based on the findings, they will then align their strategies accordingly. Remember, you want people who can take your business to the next level. So, why not let MDS do the important work for you!

Creative Ad Copy

You have to meticulously craft an ad copy that isn’t just creative but one that allows the audience to engage with the content. MDS will assist you in the regard and help you target the relevant customers by developing an ad copy that gives a comprehensive insight into your organization. The aim is to clearly communicate the audience about your brand values, stories and services through it.

Create Ad Formats to Attract Target Audience

You need to be well-versed in the kinds of formats that are available to you, so you can create Facebook ads that will draw the attention of your target audience. The team at MDS assures you of their expertise in crafting professional and striking ad designs that will excite the users from the get-go.

Engaging Content to The Rescue

Writing isn’t just for authors or journalist. Like yours, every business has a story, which becomes an opportunity to engage with potential clients. At a base level, your social media presence should persuade, entertain, educate and inspire every single time somebody reads it.
This is where MDS stand ahead of the rest. With our creative team leads, we have all the elements to let the world know about your brand’s story. Apart from that, our social media strategies are well-aligned with your brand’s objectives; thus, helping you to reach a wider audience with more ease.

Visuals That Are Made to Convert

Facebook users enjoy and pay attention to video content. As a matter of fact, Facebook is YouTube’s biggest competitor. These video ads override image ads since Facebook’s goal is for users to stay on the platform a little longer. This way, the videos accomplish the target at a greater rate than Facebook images.
MDS pride themselves on their video production and video marketing. With the most talented producers and creative artists at our disposal, we can develop Facebook videos, to further enhance your chances on the social media landscape.

Building Strong Relationships

Planning a long-term approach is key when it comes to social media. In other words, it takes time to build social media following, and if you can’t create long-term strategies, then you’ll be left behind!
Treat Facebook ads as the first step to getting the audience engaged and interested in the brand. Over time, you’ll see how your brand builds trust and offers conversions.
We, at MDS will help you build trust with your target audience, through Facebook ads. Remember, we want you to take your business to the next level! So, what are you waiting for? Expand your horizons with Facebook community by your side.

Healthcare Facebook Marketing: The MDS Benefit

Why should any medical center opt for MDS to run an advertising campaign on Facebook?
The following are the benefits of connecting with us!

Full-Service Digital Marketing Agency

MDS is a full-service marketing agency and we guarantee you result-oriented advertising strategies on Facebook that will help your ads reach a wider audience. We are able to make this happen because of the expertise of our team at MDS who have carved a name for themselves in the copywriting world. We also have ad designers and other social media specialists whose knowledge altogether will drive your campaign towards ultimate success.

Hyper-Focused Audience Targeting

It’s crucial that a marketing agency is aware of the Facebook targeting tools that improve the conversion rates for your healthcare facility. We will take care of turning your ‘likes’ into potential leads as we’re well-versed in the practices that can make this happen.

Ad Development

One of the most important factors which directly impacts the outcome of your campaign is the quality of the ads. If you’re in association with MDS, we ensure that our team leaves no stone unturned in providing you with original and innovative Facebook Ad copies, captions and headlines. To make the content stand out, we make use of graphic illustrations and pictures as well!

Optimization of Ads

Our initial step is to launch a few ads and closely examine the response they end up garnering. Over time, we will familiarize ourselves with the contemporary trends and generate more ads which are in alignment with them. We will then measure the overall performance of each ad separately. The very last step is to evaluate the information we have gathered so far and accordingly alter some elements of the campaign in order to generate better leads and boost ROI.

Complete Evaluation Monitoring and Efficient Reporting

Think of it this way: you already have your eyes set on your advertising campaign, but you have the opportunity to focus on other tasks while we take care of monitoring the campaign. Sounds feasible right? And you don’t even have to worry about not being at the top your campaign because at every step we will provide you detailed reports so you’re in the loop.

Beyond Facebook Ads

We deliver more than just marketing techniques for Facebook. We offer an all-encompassing suite of marketing services. If you’re seeking advertising solutions for mediums other than Facebook, we will be more than happy to comply to your demands.

Healthcare Facebook Marketing: The MDS Benefit

Why should any medical center opt for MDS to run an advertising campaign on Facebook?
The following are the benefits of connecting with us!

Full-Service Digital Marketing Agency

MDS is a full-service marketing agency and we guarantee you result-oriented advertising strategies on Facebook that will help your ads reach a wider audience. We are able to make this happen because of the expertise of our team at MDS who have carved a name for themselves in the copywriting world. We also have ad designers and other social media specialists whose knowledge altogether will drive your campaign towards ultimate success.

Hyper-Focused Audience Targeting

It’s crucial that a marketing agency is aware of the Facebook targeting tools that improve the conversion rates for your healthcare facility. We will take care of turning your ‘likes’ into potential leads as we’re well-versed in the practices that can make this happen.

Ad Development

One of the most important factors which directly impacts the outcome of your campaign is the quality of the ads. If you’re in association with MDS, we ensure that our team leaves no stone unturned in providing you with original and innovative Facebook Ad copies, captions and headlines. To make the content stand out, we make use of graphic illustrations and pictures as well!

Optimization of Ads

Our initial step is to launch a few ads and closely examine the response they end up garnering. Over time, we will familiarize ourselves with the contemporary trends and generate more ads which are in alignment with them. We will then measure the overall performance of each ad separately. The very last step is to evaluate the information we have gathered so far and accordingly alter some elements of the campaign in order to generate better leads and boost ROI.

Complete Evaluation Monitoring and Efficient Reporting

Think of it this way: you already have your eyes set on your advertising campaign, but you have the opportunity to focus on other tasks while we take care of monitoring the campaign. Sounds feasible right? And you don’t even have to worry about not being at the top your campaign because at every step we will provide you detailed reports so you’re in the loop.

Beyond Facebook Ads

We deliver more than just marketing techniques for Facebook. We offer an all-encompassing suite of marketing services. If you’re seeking advertising solutions for mediums other than Facebook, we will be more than happy to comply to your demands.

Want to Grow Your Digital Landscape?

Get in touch with us as we offer you robust solutions to help you maximize your digital value.