The Future of Healthcare Video Marketing
Exponentially boost your marketing performance with a winning video marketing strategy. Since more people are turning to videos for information related to healthcare, adding videos with an effective campaign strategy on your social media platforms & your website can put your practice right in front of them. Strategized video marketing can get you UNIMAGINABLE RESULTS, including:
- Increased Patient Engagement Rates
- Increased time spent on page
- Increased Social Shares
- Enhanced Brand’s Trust & Credibility
- Increased Conversion Rates
- Better CTRs (click-through-rates)
- Better SEO rankings
- Better open rates on emails
- Increased Patient Engagement Rates
- Increased time spent on page
- Increased Social Shares
- Enhanced Brand’s Trust & Credibility
- Increased Conversion Rates
- Better CTRs (click-through-rates)
- Better SEO rankings
- Better open rates on emails
It’s no surprise that video marketing offers more convenience for healthcare professionals to educate their potential and current patients, while showing the personal side of their healthcare practice.
With video, you can express emotions that are not possible with image or text-based content. Human emotions will likely result in action, and actions will lead to conversions.
It’s not just about making a video. Effective healthcare video marketing needs more than that – intelligent marketing expertise and strategy, an effective implementation that gets actual RESULTS, and of course, an understanding of the healthcare industry.
At MDS we offer professionally tailored strategic and tactical patient engagement and acquisition video marketing strategies so that you can leverage the full power video marketing to your advantage..
Proof That Video Marketing Works
With the evolution of digital marketing, we continue to see trends favouring video! Here are some staggering statistics that show how effective video marketing can be for your healthcare business
92
92% of mobile video viewers share videos with others
83
83% of video marketers report that video has helped them generate leads
12
Social video generates 12 time more shares than images and text combined
87
87% of online marketers use video content as their preferred means for marketing
93
93% of brands got a new customer because of a video they posted on social media
258
Since June 2017, views on branded video content have increased 99% on YouTube and 258% on Facebook
84
84% of people report that they've been convinced to buy a service or product by watching a brand's video.
95
95% of video marketers reported that they felt they'd increased understanding of their service or product using video.
80
80% of video marketers report that video has led to a direct increase in sales. YouTube has over a billion users - almost one-third of total users on the internet
51
51% of the marketing professionals all over the world name video as the type of content that generates the best ROI. More than 500 million hours of videos are watched on YouTube every day
Ready to stand out from your competition, create brand credibility. awareness, loyalty and trust all at the same time
MDS will help you transform your vision into reality and achieve the ROI your marketing department is looking for.
Ready to stand out from your competition, create brand credibility. awareness, loyalty and trust all at the same time
MDS will help you transform your vision into reality and achieve the ROI your marketing department is looking for.
Types of Healthcare Video Content We Create at Medical Digital Solutions
If your medical brand is launching a new service or product or looking to create a new digital marketing campaign that gives your medical practice the attention it deserves then video marketing is the way to go. Nearly 71% of the marketers agree that video outperforms any other type of content used in marketing. That is why 45% of the businesses have an explainer video on the landing page of their website, and 83% of those businesses feel that this strategy is effective.
Video charged with emotions can spread on the internet like wildfire, getting thousands of views within a few days. A well-made video can become your best marketing and patient acquisition tool. Here are a few types of videos that can be used to attract and educated patients, and that can take your marketing to the next level.
Physician Profile Videos
Before scheduling an appointment, it’s common practice among patients to research doctors to get a little peace of mind. It’s also in good faith for healthcare centres to show patients video profiles of their esteemed physicians to earn their patient’s trust. If healthcare organisations make it easier for patients to know their doctors, more patients are more likely to schedule an appointment.
Welcome Videos
A brief introduction of the medical brand, organisation can significantly increase the number of patients walking in. In these videos, medical brands can introduce their doctors, services, facility and provide important information to the client without costing them a dime. It also shows the dedication of the medical brand towards the patients.
Patient Testimonials Videos
This is by far the easiest type of video to make, not to forget the most powerful as well when it comes to grabbing the viewer’s attention. There is no better way to satisfy a new customer than a positive word from the previous one. When medical facilities share their customer testimonials on the website, these videos are seen and appreciated by other potential service users.
Procedure & Condition Information videos
Video is a great way to inform the patient about certain medical procedures and helping them calm their fears. By using video marketing, patients get more informed and are more likely to ask questions.
Videos can also be used to educate patients about different medical conditions. These videos can be information based, educating the patients on the symptoms, signs and ways to prevent any complications. Healthcare organisations also create videos about special conditions or recent medical news. This can help patients make more informed decisions and schedule an appointment.
Physician Profile Videos
Before scheduling an appointment, it’s common practice among patients to research doctors to get a little peace of mind. It’s also in good faith for healthcare centres to show patients video profiles of their esteemed physicians to earn their patient’s trust. If healthcare organisations make it easier for patients to know their doctors, more patients are more likely to schedule an appointment.
Welcome Videos
A brief introduction of the medical brand, organisation can significantly increase the number of patients walking in. In these videos, medical brands can introduce their doctors, services, facility and provide important information to the client without costing them a dime. It also shows the dedication of the medical brand towards the patients.
Patient Testimonials Videos
This is by far the easiest type of video to make, not to forget the most powerful as well when it comes to grabbing the viewer’s attention. There is no better way to satisfy a new customer than a positive word from the previous one. When medical facilities share their customer testimonials on the website, these videos are seen and appreciated by other potential service users.
Procedure & Condition Information videos
Video is a great way to inform the patient about certain medical procedures and helping them calm their fears. By using video marketing, patients get more informed and are more likely to ask questions.
Videos can also be used to educate patients about different medical conditions. These videos can be information based, educating the patients on the symptoms, signs and ways to prevent any complications. Healthcare organisations also create videos about special conditions or recent medical news. This can help patients make more informed decisions and schedule an appointment.
Final Word
It all comes down to this: healthcare video marketing is an essential element for healthcare brands, both since it breaks through the noise as well as since it can develop meaningful connections with your patients. Showing that your organization truly cares about the wellbeing of its patients will always make a lasting impression with viewers.
With online video content marketing becoming a crucial tool for people to satisfy their information needs of their patients, healthcare practices that fail to include it in their digital marketing campaigns will do so at their peril. The video is the future of content marketing. The future of content marketing is video. According to Nielsen, almost 64 percent of marketers are anticipating video content to dominate their online strategies shortly.
Video content is incomparable when it comes to potential reach. YouTube draws in more than 1 billion unique visitors every month, which is more than any kind of other social network, other than Facebook. Video marketing can expand your market share by providing engaging content to the huge community of online video viewers.
Engage your customers and they will not only share your video with others but also spend even more top-quality time on your website & social media platforms. For SEO campaigns, social media marketing, and online marketing strategies, video is one of the greatest tools in your arsenal.
It all comes down to this: healthcare video marketing is an essential element for healthcare brands, both since it breaks through the noise as well as since it can develop meaningful connections with your patients. Showing that your organization truly cares about the wellbeing of its patients will always make a lasting impression with viewers.
With online video content marketing becoming a crucial tool for people to satisfy their information needs of their patients, healthcare practices that fail to include it in their digital marketing campaigns will do so at their peril. The video is the future of content marketing. The future of content marketing is video. According to Nielsen, almost 64 percent of marketers are anticipating video content to dominate their online strategies shortly.
Video content is incomparable when it comes to potential reach. YouTube draws in more than 1 billion unique visitors every month, which is more than any kind of other social network, other than Facebook. Video marketing can expand your market share by providing engaging content to the huge community of online video viewers.
Engage your customers and they will not only share your video with others but also spend even more top-quality time on your website & social media platforms. For SEO campaigns, social media marketing, and online marketing strategies, video is one of the greatest tools in your arsenal.
