Lead generation is that tool whereby masses are attracted and purposely converted to prospects, i.e., people who have shown interest in your firm’s facilities and services. A few examples of lead generators include blog posts, live events and functions, blogs, online content, and more.
We can encapsulate this idea into the following statement. It essentially refers to when you prepare potential customers to associate with your organization and gradually lead them to the route where they feel compelled to avail our services.