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No healthcare business can survive without social media in the modern business scenario. Social media offers numerous benefits businesses worldwide. The same is true for healthcare business as social media serves them equally well.
Does My Practice Really Need Social Media Management?
Absolutely! Your business would be nowhere without social media. Promoting it on the social media makes all the sense. Today, social media has become a crucial component of our society. From individuals to groups, people ensure their daily activity on social media. A telling benefit of social media is its ability to connect users residing in different parts of the world. A user sitting in the Middle East connects with a friend, or family member using social media in the Americas. Through social media, it takes users seconds, not minutes or hours to connect with their loved ones.
Brand Following
It is estimated that a staggering 95% adult users follow brands through social media. This is half the job done, so all that is required is to connect with the users and know their opinion. Here at MDS, we understand what it takes to ensure your social media presence. Since we have been helping clients in the healthcare industry for a long time, we understand what it takes to create, and elevate their social media presence.
We Get You Started
MDS is home to social media gurus who are expert at what they do. They know social media platforms inside out, so they create a social media campaign around your healthcare business efficiently. Healthcare businesses ensure a prominent presence on the social media so that patients know how and where to find them.
Patients who are searching a healthcare service using social media love to interact with these services. MDS does the job for your business by pronouncing your social media presence in a way that it works like a charm for your business.
We help your patients get to know more about your business without having them to ensure a physical presence at your office.
Proof That Social Media Works
- There is ample data available that suggests that social media advertising works for healthcare businesses. An estimated 72% internet users are active social media users. (Source CDW)
- Similarly, approximately 31% of healthcare professionals utilize social media for professional networking. (source: MedTechMedia)
- It was found that around 81% of hospitals were interested in having a prominent social media strategy in place for service lines. (Source AFIA). Likewise, 90% respondents between 18 and 24 stated that they would trust medical information posted on social media by others. (source: Search Engine Watch)
- Up to 60% social media users trust posts and data shared by doctors on social media groups. (source: Infographics Archive)
- Mediabistro found that up to 54% of patients are at ease when sharing their health related information with healthcare providers through social media. (source: Mediabistro)
- An estimated 60% medical professionals maintain that social media is proving to be a fantastic tool for providing online healthcare services. similarly, it is believed that 41% individuals reported that they would trust suggested doctors, services, clinics, and hospitals that they find using social media. (source: Demi & Cooper Advertising and DC Interactive Group).
A Great Marketing Tool To Promote Your Healthcare Brand
MDS social media expertise offers numerous advantages to our healthcare clients. We let them target a specific audience that works best for their business. In the next phase, we identify the social media platform that is best suited to their business goals. MDS social media experts ensure the highest return on investment through keeping the least cost per lead during the process.
In addition, we also provide services such as strategize, track and platform specific social media campaigns to drive traffic. These include:
Facebook Advertising
Facebook is the most popular social media platform in the world today. Having more social media users is the reason why social media strategists specifically target this platform. Facebook brand advertising is not only cost effective, it exposes your business maximum number of audience. Likewise, our Facebook social media strategy lets clients ensure higher audience engagement.
We employ various engagement strategies that help boost their engagement. MDS knows that Facebook also lets clients target their audience based on KPIs including geography, demographics, and interests. Clients can achieve this by deciding how much they wish to play per click.
This platform has an estimated 900 million users who spend 700 billion minutes by staying online each month. These staggering numbers are convincing enough for you to use this platform for business advertising purpose. The platform brings clients and business close by raising mutual engagement.
Twitter Advertising
Twitter is the second most popular social media platform number wise. Users get online on this platform to like, follow, tweet, and generate content engagement activities such as clicking on the website, installing apps, and retweet their favorite tweets. Twitter allows businesses a specific daily budget with a set cost per action.
LinkedIn Advertising
Unlike the previous two, LinkedIn is a professional platform designed to connect professionals only. The platform allows users engage with a higher number of B2B customers. An estimated 4 out of 5 LinkedIn members make business decisions using this platform. In addition, LinkedIn ads also have two paying options: cost per mille (cost per 1000 impressions) and cost per click.
YouTube Advertising
YouTube is one of the most happening social media platform for businesses out there. Unlike other platforms, this one is geared towards the video content of the clients. YouTube allows users to prepare and share their product intros, tutorials, reviews, and informative videos. As the second most used social media platform, it fares better than conventional advertising channels such as print, electronic media.
Instagram Marketing
The third most popular social media platform is home to one and a half billion users. Out of these, 74% users are active daily. Instagram is more direct easy to use, which makes it highly user friendly. Like Twitter, this platform also lets you target your audience based on geography, demographics.