How We Boost Your Ranking

Link building is a simple process of getting links to your website. It is more commonly known as backlinking or inbound linking. The process takes place through blog commenting, forum posting, link exchange, and guest posting. There are many ways of doing backlinking, and the good part about this strategy when done the right way, can guarantee your brand’s ranking at the top.
Content marketing, on the other hand, remains the undisputed champion in the world of SEO. The technique is about creating and distributing consistent, relevant and valuable content to acquire and attract a defined audience – with the objective of bringing the customer to your website. Content marketing is carried out through infographics, blogs, articles, white papers, videos and slide decks. The more relevance and usefulness your content has, the higher your SEO ranking will be.

The Local SEO Ranking Factors survey has found that consistently, that online reviews are a vital component for increasing local search visibility. It classifies signals from reviews and is considered as one of the top five important factors for local pack rankings with multiple review-related signals. It contributes to a number of things such as the proportion of positive reviews, number of reviews, diversity of reviews and consistency of reviews.
Google itself has confirmed the importance of reviews but advises and underlines the significance of having an effective review management process in place. Responding to reviews shows that you, as a brand, value your client’s feedback. High-quality, positive reviews from customers will improve your brand’s visibility, increasing the likelihood that your potential customer will visit your website.

On-page SEO is the practice of optimizing individual web pages to rank higher on the search engine and earn relevant traffic. On-page refers to both HTML source code and the content of the page that can be optimized. On-page SEO has changed over the years, and brands need to keep up with the latest practices.
What on-page factors contribute to better SEO? Several on-page SEO factors affect search engine ranking such as the content of the page, title tags, URL, etc. These are just a few of the elements that can make your website more SEO friendly and get you the traffic you want. But are you optimizing your site the right way?
At MDS, we provide you with a complete guide to On-page SEO using the right combination of factors that impact the visibility of your page on the search engine. Remember, on-page optimization should be prioritized constantly – all smart SEO practitioners know this.

Unlike on-page SEO, off-page SEO refers to any optimization not taking place directly on the website. Where on-page SEO is all about optimizing the content, structure, design and speed of the website, Off-page is the essential building block when it comes to generating traffic and attracting valuable, quality leads. Off-page SEO includes mapping, link building, social media and more. Off-page SEO requires great expertise and technical skills to ensure your medical website rankings higher on Google’s search results.
In today’s world, your medical website is essentially the first impression for your service users. Having the right SEO tactics in place, ensures your website and brand receives the right amount of digital exposure your healthcare practice deserves.

In the vast world of the internet where hundreds of medical directories and businesses have sprung up over the years to help patients and caregivers find the right service provider. Ever wondered how hospitals, private practitioners and other caregivers receive random phone calls from people seeking out their services?
These listings or directories are profiles of you and practice locations without you even knowing it. In the pursuit of helping out their patients, these directories often buy or scrape data from other sources for the sake of creating profiles. However, not all directories and listings have the correct information, and some of them might have outdated contact details as well. You need to make sure the right people identify your brand with the right information.
90% of the local search engine marketers say online citations are vital for the success of your search marketing success. Listing management and citations are vital for local search marketing success. Anyone can create a website for just about anything, but if search engines like Google or Bing cannot find them, your rankings might fall.

Ongoing SEO monitoring is important to keep the revenue flowing and visitors flocking on your website. One of the most useful metrics for judging your SEO status conveys real data through the right tools and alerts.
Our SEO monitoring process at MDS starts with keeping an eye on your traffic flow. We keep close tabs on the level of visibility of your brand from the search engine results page (SERP). The amount of organic traffic you receive from ranking is evidence that your SEO strategy has made its impact.
We also keep an eye on the bounce rate to see how many people visit your website and leave immediately. In simple terms, if your bounce rate is high, your website is not performing well. You want your visitors to stick around, read the information and then make a decision. There are several other things such as click-through rate, conversion rate, keyword rankings, site exit points and crawling.
At MDS, our SEO monitoring includes ongoing management, reporting and analysis of your brand SEO strategies and identify areas where you can improve your rankings.

What do you do when your medical website is nowhere to be found on the search engine? You redesign your SEO campaign? Start from scratch? Sink more money in useless Ad campaigns? Or fire the marketing team?
You can do any of the above things, or you could simply repair the damage and get better rankings on Google. Don’t know where to begin? That’s where SEO audit comes into play. But how does SEO audit work?
Your whole website is analyzed under the microscope and how each page is performing in an SEO audit. In an SEO audit, all your technical SEO issues are resolved after conducting a full website scan, keyword research and competitor analysis.
At Medical Digital Solutions, we don’t just give Medical Brands a list of SEO technical errors, but go through each website pixels and bytes, offering one of the most comprehensive SEO audits in the world. Our medical SEO audit services include:

Local SEO is a strategy that helps medical brands be more visible in local search results in Google. Any business that has a physical location like a hospital or clinic can benefit from local SEO. To implement the best SEO strategy, you need people who understand Google and how it works.
At Medical Digital Solutions, our SEO works with hundreds of factors both on and off your website to help your brand increase its search engine relevance. From your “digital footprint” to “integrated keywords,” every factor has a different weight and value, which the search engine uses to return results. Some of the local SEO ranking services include: