Medical SEO

Increase Your Medical Brand’s Visibility Using Medical SEO Services

Learn More About Medical SEO

Increase Your Medical Brand’s Visibility Using Medical SEO Services

We live in the digital era of branding, where people turn to the internet for medical problems. Whether it’s for health-related advice or queries, the internet is the go-to source of information for most patients. In fact, 58% of web users search online for information related to medical procedures and treatments.
Having your healthcare practice or hospital show up on the first page of Google search gives you a competitive edge, increasing your chances of getting more appointments and stand out to potential patients.
To increase your brand’s visibility, you need a search engine optimisation strategy for healthcare, specifically targeting potential patients and helping you appear in search engine results pages (SERPs). Medical SEO campaigns target healthcare-specific phrases used by web users on search engines. With the growing popularity of medical references and searchers on the search engines, Medical and Healthcare SEO is increasingly becoming a necessity in today’s digital world.

92

Do You Know?

92% of patients search for medical services online. When they search for services using words like “best hospital near me” or “best ENT specialist” – if your brand shows up on the first page, this is called “High SEO.” This will result in higher revenue, more patients and higher ROI. If your website is not on the first page, then it’s not good news. If your customers are not able to find you easily, then that’s “Low SEO.”
High-end SEO practices provide several benefits to healthcare brands providing them with better opportunities to increase their business revenues.

Why Healthcare Brand Need SEO Services?

Several elements go into the development of a successful healthcare website, and one of the most vital elements is search engine optimisation. SEO helps ensure that the search engine can find your site and create an online experience your clients can enjoy. Putting these two factors together and having a website built to please both people and search engines. That’s a long-lasting recipe for success.
Here are five reasons why healthcare brands need SEO services:

  • SEO brings healthcare consumers to your website
  • SEO helps medical brands standout out in the competitive landscape of the industry
  • SEO helps you show ROI
  • SEO makes healthcare marketing better
  • SEO brings in more traffic compared to other marketing tactics

Significance of Healthcare SEO Services

Healthcare SEO strategies are proven to drive traffic to websites effectively and increase client conversion rates. Implementing Healthcare SEO is crucial for any Medical brand to stay ahead of the competition within the industry. Here is what healthcare SEO does for your Medical Brand.

Improve Website Traffic

The world of marketing is transforming, and SEO has emerged as a unique marketing approach. The purpose of having a website is for the customers to have a place where they can get all the information related to your brand. However, the content that goes into a website is what brings in the traffic.
Regardless of how good the content maybe, if it’s not SEO friendly, people will not be able to find it, so you won’t do good business. SEO brings in traffic for your website and lets potential customers land on your website seeking your services. Whether users are looking for a medical store, physician, hospital, or other health-related information, SEO helps you bring invaluable visitors to your website.

Boost Your Brand Presence Using Our SEO Solutions

Are you seeing your competitor’s business growing at a rapid pace? Chances are they’re using SEO techniques to increase their brand’s visibility, and it’s time you should too. If you fail to compete in this area, chances are your competition will outrank you in the market. Using the right SEO methods, you are able to find new content opportunities and local search trends, ensuring patients can find your hospital for any medical assistance.

Increase Your Local Search Visibility with Redesigned SEO Strategy

Since you are in the medical industry, local searches are important for you. Truth be told, patients prefer to buy medication or get treatment from a local hospital or pharmacy. In addition, people living in close proximity should avail of these services more than any other group. Hence, your aim should be to ensure people living in the locality are able to find you. In that case, your redesigned SEO strategy can help you get more local visitors to your site.
Your patients can only approach you when you are visible to them. Imagine you have a beautiful, user-friendly website, but it’s not visible to the users on the internet? What good are the aesthetics if the users don’t know anything about you and the services you offer?
Remember, just having a good website won’t help your purpose unless your website ranks high on the search engine. This is why so many brands invest a significant amount of capital on SEO. The main aim of any SEO campaign is to increase your site’s visibility on the search engine and bring-in more traffic.
SEO experts at Medical Digital Solutions optimise your content, hone it on competitive differentiators, and, most importantly, address your audience’s needs.

Healthcare SEO Solutions

Medical Digital Solutions offers Medical SEO solutions that reach consumers in a personal, timely and cost-effective manner. Our team of experts will help you create and design SEO strategies for your website to help you attract your target audience, efficiently and effectively.
Our SEO capabilities include:

  • Improved website traffic
  • Implementing High Ranking Keywords
  • Attract Organic Traffic
  • Build Brand Authority Through Backlinks
  • Generate New Reviews
  • Establish Providers as Thought Leaders
  • Increase Monthly Leads and Calls
  • Track, Improve and Optimise Website Monthly

Increase Your Local Search Visibility with Redesigned SEO Strategy

Since you are in the medical industry, local searches are important for you. Truth be told, patients prefer to buy medication or get treatment from a local hospital or pharmacy. In addition, people living in close proximity should avail of these services more than any other group. Hence, your aim should be to ensure people living in the locality are able to find you. In that case, your redesigned SEO strategy can help you get more local visitors to your site.
Your patients can only approach you when you are visible to them. Imagine you have a beautiful, user-friendly website, but it’s not visible to the users on the internet? What good are the aesthetics if the users don’t know anything about you and the services you offer?
Remember, just having a good website won’t help your purpose unless your website ranks high on the search engine. This is why so many brands invest a significant amount of capital on SEO. The main aim of any SEO campaign is to increase your site’s visibility on the search engine and bring-in more traffic.
SEO experts at Medical Digital Solutions optimise your content, hone it on competitive differentiators, and, most importantly, address your audience’s needs.

Healthcare SEO Solutions

Medical Digital Solutions offers Medical SEO solutions that reach consumers in a personal, timely and cost-effective manner. Our team of experts will help you create and design SEO strategies for your website to help you attract your target audience, efficiently and effectively.
Our SEO capabilities include:

  • Improved website traffic
  • Implementing High Ranking Keywords
  • Attract Organic Traffic
  • Build Brand Authority Through Backlinks
  • Generate New Reviews
  • Establish Providers as Thought Leaders
  • Increase Monthly Leads and Calls
  • Track, Improve and Optimise Website Monthly

Boost Your Ranking with MDS Medical SEO Services

Every medical brand seeks to improve its rankings on the search engine, and the fact of the matter is that SEO is more of a long process than an overnight success. Here are all the ways MDS can help your brand achieve better visibility on the search engine.

Learn More About the Benefits of Medical SEO

Content Marketing & Backlink Building

Link building is a simple process of getting links to your website. It is more commonly known as backlinking or inbound linking. The process takes place through blog commenting, forum posting, link exchange, and guest posting. There are many ways of doing backlinking, and the good part about this strategy when done the right way, can guarantee your brand’s ranking at the top.
Content marketing, on the other hand, remains the undisputed champion in the world of SEO. The technique is about creating and distributing consistent, relevant and valuable content to acquire and attract a defined audience – with the objective of bringing the customer to your website. Content marketing is carried out through infographics, blogs, articles, white papers, videos and slide decks. The more relevance and usefulness your content has, the higher your SEO ranking will be.

Online Review Generation

The Local SEO Ranking Factors survey has found that consistently, that online reviews are a vital component for increasing local search visibility. It classifies signals from reviews and is considered as one of the top five important factors for local pack rankings with multiple review-related signals. It contributes to a number of things such as the proportion of positive reviews, number of reviews, diversity of reviews and consistency of reviews.
Google itself has confirmed the importance of reviews but advises and underlines the significance of having an effective review management process in place. Responding to reviews shows that you, as a brand, value your client’s feedback. High-quality, positive reviews from customers will improve your brand’s visibility, increasing the likelihood that your potential customer will visit your website.

On-Page Medical SEO

On-page SEO is the practice of optimising individual web pages to rank higher on the search engine and earn relevant traffic. On-page refers to both HTML source code and the content of the page that can be optimised. On-page SEO has changed over the years, and brands need to keep up with the latest practices.
What on-page factors contribute to better SEO? Several on-page SEO factors affect search engine ranking such as the content of the page, title tags, URL, etc. These are just a few of the elements that can make your website more SEO friendly and get you the traffic you want. But are you optimising your site the right way?
At MDS, we provide you with a complete guide to On-page SEO using the right combination of factors that impact the visibility of your page on the search engine. Remember, on-page optimisation should be prioritised constantly – all smart SEO practitioners know this.

Off-Page Medical SEO

Unlike on-page SEO, off-page SEO refers to any optimisation not taking place directly on the website. Where on-page SEO is all about optimising the content, structure, design and speed of the website, Off-page is the essential building block when it comes to generating traffic and attracting valuable, quality leads. Off-page SEO includes mapping, link building, social media and more. Off-page SEO requires great expertise and technical skills to ensure your medical website rankings higher on Google’s search results.
In today’s world, your medical website is essentially the first impression for your service users. Having the right SEO tactics in place, ensures your website and brand receives the right amount of digital exposure your healthcare practice deserves.

Healthcare Listing Management

In the vast world of the internet where hundreds of medical directories and businesses have sprung up over the years to help patients and caregivers find the right service provider. Ever wondered how hospitals, private practitioners and other caregivers receive random phone calls from people seeking out their services?
These listings or directories are profiles of you and practice locations without you even knowing it. In the pursuit of helping out their patients, these directories often buy or scrape data from other sources for the sake of creating profiles. However, not all directories and listings have the correct information, and some of them might have outdated contact details as well. You need to make sure the right people identify your brand with the right information.
90% of the local search engine marketers say online citations are vital for the success of your search marketing success. Listing management and citations are vital for local search marketing success. Anyone can create a website for just about anything, but if search engines like Google or Bing cannot find them, your rankings might fall.

On-Going Monitoring & Reporting

Ongoing SEO monitoring is important to keep the revenue flowing and visitors flocking on your website. One of the most useful metrics for judging your SEO status conveys real data through the right tools and alerts.
Our SEO monitoring process at MDS starts with keeping an eye on your traffic flow. We keep close tabs on the level of visibility of your brand from the search engine results page (SERP). The amount of organic traffic you receive from ranking is evidence that your SEO strategy has made its impact.
We also keep an eye on the bounce rate to see how many people visit your website and leave immediately. In simple terms, if your bounce rate is high, your website is not performing well. You want your visitors to stick around, read the information and then make a decision. There are several other things such as click-through rate, conversion rate, keyword rankings, site exit points and crawling.
At MDS, our SEO monitoring includes ongoing management, reporting and analysis of your brand SEO strategies and identify areas where you can improve your rankings.

Medical SEO Audit

What do you do when your medical website is nowhere to be found on the search engine? You redesign your SEO campaign? Start from scratch? Sink more money in useless Ad campaigns? Or fire the marketing team?
You can do any of the above things, or you could simply repair the damage and get better rankings on Google. Don’t know where to begin? That’s where SEO audit comes into play. But how does SEO audit work?
Your whole website is analysed under the microscope and how each page is performing in an SEO audit. In an SEO audit, all your technical SEO issues are resolved after conducting a full website scan, keyword research and competitor analysis.
At Medical Digital Solutions, we don’t just give Medical Brands a list of SEO technical errors, but go through each website pixels and bytes, offering one of the most comprehensive SEO audits in the world. Our medical SEO audit services include:

  • Site Security Report
  • Page Speed Score
  • Broken Internal Linking
  • Competitor Analysis
  • Page Content Analysis
  • On-Page SEO Structures
  • Overall Website Health Score

Local SEO

Local SEO is a strategy that helps medical brands be more visible in local search results in Google. Any business that has a physical location like a hospital or clinic can benefit from local SEO. To implement the best SEO strategy, you need people who understand Google and how it works.
At Medical Digital Solutions, our SEO works with hundreds of factors both on and off your website to help your brand increase its search engine relevance. From your “digital footprint” to “integrated keywords,” every factor has a different weight and value, which the search engine uses to return results. Some of the local SEO ranking services include:

  • Directory listings
  • Tracking & improving search metrics
  • Health & Medical specific platforms (Healthgrades, Vitals, WebMD)
  • New Citation Building Monthly
  • Google My Business optimisation

Learn More About the Benefits of Medical SEO

Ready to stand out from your competition, create brand credibility. awareness, loyalty and trust all at the same time

MDS will help you transform your vision into reality and achieve the ROI your marketing department is looking for.

REQUEST FOR QUOTATION

Ready to make things better for your medical practice With Medical Digital Solutions?

Tailored Services

At MDS, we focus on meeting our client’s needs and by providing them with highly customised and tailored SEO service. We offer web design, video marketing, graphic design, advertising, and many other services to meet your SEO needs. Not only do we aim to rank your brand higher on the search engine, but we also design our strategies to increase your medical brand’s awareness. This means your content will be created to suit your services and needs and will remain constant across all mediums.

Measurable Results

We help all our clients understand their current business position and where they can be using performance metrics. At MDS, we believe every brand is unique and has its own set of challenges. We aim to deliver your business solid and consistent ROI. If you want to increase your revenues, the most efficient way is to improve your online visibility. Using stats can help your medical brand track its progress and increase its investments to get better results.

Proven Methods

Understanding SEO is crucial to increase your brand awareness and website traffic significantly. Currently, thousands of medical brands are looking for content creators to help boost their business.
According to HubSpot, 80% of the website traffic starts with a search query. That’s why search engine optimisation is important. Staying on top of your SEO requires a lot of experimentation and research. Google’s algorithms are constantly updated, so you need people who are constantly in touch with the latest trends and have hands-on experience working with them.

Tailored Services

At MDS, we focus on meeting our client’s needs and by providing them with highly customised and tailored SEO service. We offer web design, video marketing, graphic design, advertising, and many other services to meet your SEO needs. Not only do we aim to rank your brand higher on the search engine, but we also design our strategies to increase your medical brand’s awareness. This means your content will be created to suit your services and needs and will remain constant across all mediums.

Measurable Results

We help all our clients understand their current business position and where they can be using performance metrics. At MDS, we believe every brand is unique and has its own set of challenges. We aim to deliver your business solid and consistent ROI. If you want to increase your revenues, the most efficient way is to improve your online visibility. Using stats can help your medical brand track its progress and increase its investments to get better results.

Proven Methods

Understanding SEO is crucial to increase your brand awareness and website traffic significantly. Currently, thousands of medical brands are looking for content creators to help boost their business.
According to HubSpot, 80% of the website traffic starts with a search query. That’s why search engine optimisation is important. Staying on top of your SEO requires a lot of experimentation and research. Google’s algorithms are constantly updated, so you need people who are constantly in touch with the latest trends and have hands-on experience working with them.

Data-Driven Services

The term “data-driven” refers to the development of the strategy. Data-driven SEO is the process of using data as the central component of strategy development – from demographic targeting to keyword strategies.
For us, data has always been a core element to guiding our strategy development. Using data is one of the most effective methods of reviewing a campaign.

Dedicated SEO Team

SEO is a constant and time-consuming process that demands search engine expertise and experienced professionals. It also needs a significant investment of time and money to ensure you have a strong digital presence, and clients are able to find your brand easy and quick.

No Long Term Contracts

Need to rank higher on Google but concerned about getting into forced contracts? Well, you’ve come to the right place. While there are good reasons for getting into long-term SEO contracts, we never push our clients into contracts. We let our work speak for us, and only when you find value and tested your feet in the water, then you can make a long-term commitment with us.

Data-Driven Services

The term “data-driven” refers to the development of the strategy. Data-driven SEO is the process of using data as the central component of strategy development – from demographic targeting to keyword strategies.
For us, data has always been a core element to guiding our strategy development. Using data is one of the most effective methods of reviewing a campaign.

Dedicated SEO Team

SEO is a constant and time-consuming process that demands search engine expertise and experienced professionals. It also needs a significant investment of time and money to ensure you have a strong digital presence, and clients are able to find your brand easy and quick.

No Long Term Contracts

Need to rank higher on Google but concerned about getting into forced contracts? Well, you’ve come to the right place. While there are good reasons for getting into long-term SEO contracts, we never push our clients into contracts. We let our work speak for us, and only when you find value and tested your feet in the water, then you can make a long-term commitment with us.

SEO Services at Medical Digital Solutions

Our team at Medical Digital Solutions offers some of the best SEO experts and programs in the industry that will create a personalised medical SEO program to increase your brand’s local ranking and drive more business for your brand. We aim to bring your medical brand on top of Google searches so that more people can find you, make appointments, visit the facility, learn more about your products and services, and leave online reviews. Our Medical SEO services include:

  • Content Marketing
  • Backlink Building
  • SEO Audits
  • Online Reviews Generation
  • SEO for Doctors
  • Dedicated SEO Team
  • Side Code & Structure
  • On-Page and Off-Page Optimisation
  • Digital Competitive Analysis
  • Local SEO Ranking
  • Speed Optimisation
  • Analytics, Reporting & Tracking
  • Keyword Implementation
  • Website Maintenance

SEO Services at Medical Digital Solutions

Our team at Medical Digital Solutions offers some of the best SEO experts and programs in the industry that will create a personalised medical SEO program to increase your brand’s local ranking and drive more business for your brand. We aim to bring your medical brand on top of Google searches so that more people can find you, make appointments, visit the facility, learn more about your products and services, and leave online reviews. Our Medical SEO services include:

  • Content Marketing
  • Backlink Building
  • SEO Audits
  • Online Reviews Generation
  • SEO for Doctors
  • Dedicated SEO Team
  • Side Code & Structure
  • On-Page and Off-Page Optimisation
  • Digital Competitive Analysis
  • Local SEO Ranking
  • Speed Optimisation
  • Analytics, Reporting & Tracking
  • Keyword Implementation
  • Website Maintenance

SEO FAQs

What is SEO?

SEO is the process of creating and editing content and code of a website to increase the website’s ranking on search engines like Bing, Google and Yahoo. The primary purpose of SEO is to code the website in a way that the search engine can find and crawl it. To ensure this, your website should be secure, fast and mobile-friendly.
Once coding is done, you need to add content to the webpage. The content needs to be unique, creative and, most importantly, relevant. Third, you need to gather citations, references and links from other relevant and authoritative websites.

What is included in Medical SEO Services?

In our medical SEO services, we offer:

  • Digital Competitive Analysis – We’ll show you how your website ranks up against the competition, how keywords have been integrated within the content, areas where your SEO campaign might need improvement and what other aspects can be developed to increase website traffic.
  • Website Code and Content Optimisation – This service ensures that your medical brand’s website is easily found and accessible to users.
  • Local Citation Optimisation (Local SEO) – We help you develop your brand’s online authority and generate more traffic using the local SEO.
  • New Website Content Creation – We focus on creating new, relevant, engaging and optimised content for your website tailored to your client’s needs so that your site visitors convert into leads.
  • SEO Reporting – We offer you a dedicated SEO manager who will review your SEO performance on a monthly basis. Our dedicated SEO manager will continue to improve your content until you get what you want.
  • Tracking and Tweaking – We believe in constant development and improvement. We don’t rest until your medical facility is filled with appointments. We work continuously to improve your search visibility and organic growth.

Why Hire an SEO Company?

SEO companies handle your day-to-day tasks of monitoring your online presence so that you can focus on other important tasks of the company. You need to have the right tools to conduct your website’s SEO analytics. An SEO company will handle all your SEO tasks, such as tracking traffic patterns, analysing traffic data, and rankings and create optimised content.

How long does the SEO process take?

Working with a good SEO partner, you can generally see the results between 3-6 months, depending on your industry’s niche and competition. In some highly competitive industries, it can take up to a year. So, we recommend you don’t lose hope and keep going because your results will snowball once you do.

Is my website important for Medical SEO?

To be honest, VERY! Your website is the hub and the go-to point for all your patients and other service users. Medical websites are mainly visited for information purposes or booking appointments. To increase your chances of getting more appointments, we can add a contact us page with the right phone number, meta tags and headers on every page. Not all these things contribute to your website’s ranking, but they’ll also make sure your website provides a great experience to the visitor.

Do I need blogs and articles to improve my ranking on the search engine?

Posting fresh content regularly to your medical website, whether it’s a blog or an article, contributes significantly to your SEO ranking. There are two ways it works in your favour. First, it shows Google that you are constantly updating your website with information to aid visitors rather than leaving it untouched for months. Second, for every blog, additional keywords are used, helping your website rank higher. In simple words, positing blogs and articles is the best way to rank up your new website.

Looking for SEO Audit and Ranking Services That Get Fantastic Results?

Or are you interested in creating a unique SEO strategy for your brand that never fails to deliver